About Shadia
French
Native or bilingual
Experience
- HelloFreshUGC Content CreatorE-COMMERCENovember 2025 - Today (7 months)Paris, FranceCreation of UGC photo and video content for HelloFresh, focused on user experience, highlighting recipes, and service simplicity. Production of natural and authentic "at-home" videos, optimized for TikTok and Instagram. Work on storytelling, framing, editing, and format adaptation to enhance user engagement, trust, and conversion.
- OùBruncher & NewtableCommunity Manager, Food Content Creator & Communication ManagerRESTAURANTS AND FOOD SERVICEJanuary 2025 - July 2025 (6 months)Paris, FranceMissions carried out:- Development and management of editorial strategies on Instagram and TikTok.- Creation of photo/video content and writing of posts optimized for each platform, totaling several million views.- Community management and moderation (140K followers combined).- Management of social ads campaigns and KPI reporting.- Coordination of influencer events (Chefs, Parisian hotels).
- FreelanceContent CreatorSOCIAL NETWORKSJanuary 2019 - July 2024 (5 years and 7 months)Paris, FranceMissions Carried OutFood:Maslow Group (Maslow & Fellows), HelloFresh, Les Résidents, Joël Defives MOF, Royal Vandôme, Haikara Deep Fried, Raphaël Haumont, Organic Therapy, Aujourd’hui Restaurant, Blackburn CoffeeHospitality:Les Manguiers de Guereo Écolodge (Senegal), Penh House Hotel (Cambodia)Corporate:The Walt Disney Company FranceFashion:Myriam Jeune, Bleu TangoCulture:Estelle Desydol (actress and dancer) - Banksy Modeste Collection, Festival Sœurs Jumelles, Les Puces de Saint-Ouen, Cyclones Mag
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Education
- Social media photographer and videographerMedia Social Factory2024Apprentissage : - Les bases de la photographie - Réponse de brief - Création de moodboard - Préparation et organisation de shooting et tournage - Feuille de route - Comment communiquer avec ses clients - Réalisation vidéo - Post-production : montage visuel et sonore - Retouche photo - Facturation
- Community managerWalter Learning2021Formation en ligne de 2 mois. Objectifs de la formation : - Créer une stratégie de communication adaptée - Analyser les performances de ses actions et les améliorer - Fédérer une audience autour de son projet