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Shabaaz YaqubSY

Shabaaz Yaqub

Digital Marketing | PPC, Social Media, Google Ads

€579/day
Manchester, GB
3-7 years

Average response time: 1 hour

About Shabaaz

UNRIVALED CTA'S AND CPA'S FOR YOUR GOOGLE AD CAMPAIGNS! 🚀

Google ads can be an incredible resource for leads for your business. However, many companies fail to leverage the potential of this platform with poorly optimised ads, horrible ad copy and no tracking.

As a professional marketer & entrepreneur, I have invested thousands of my cash in various endeavours and testing to see what works best. Why should you work with me? because as the old saying goes: "Been there, done that, got the T-shirt 👕"

I have 5+ years of business development and digital marketing experience with fortune 500 companies, medium-sized businesses and start-ups. Hence, I thoroughly understand the challenges faced by a company at any stage.

Some of my accomplishments include:
- Helped a start-up gain market share in a new country through cold outreach and lead generation.
- Created and managed a PPC campaign with a 45% conversion rate.
- Drove traffic from 0 to 100 daily visitors over 12 months using SEO and content marketing.

My core competencies:
✅ Google Search
✅ Google Display
✅ Facebook Ads
✅ Google Shopping
✅ YouTube Ads
✅ Google Remarketing
✅ Keyword Research
✅ Competition Research
✅ Bid Management
✅ Ad Copy Creation and Extensions
✅ Location, Topics & Audience Targeting
✅ Landing Page Build & Design (WordPress)

Tools & Technologies:
✅ Google Ads Manager
✅ Google Tag Manager
✅ Google Analitycs
✅ Unbounce
✅ SEMrush
✅ SpyFu
✅ Ashrefs
✅ PromoNavigator
✅ Adroll
✅ Canva
✅ Adobe Collection

If you'd like to see how I can help your business reach new heights, feel free to contact me with details about your project
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Autocab Private Hire LTD
    Marketing Manager
    January 2019 - Today (7 years and 5 months)
    Stoke-on-Trent, UK

    • Executed a marketing plan including social media, SEO, and PPC to increase brand recognition and generate new business with a budget of £200k.
    • Crafted ads that targeted high-volume long-tail keywords to increase conversions by 45% on Google ads and improve ROAS by 4x.
    • Grew website traffic by 166% over 12 months by implementing a link-building & content strategy targeting high-traffic keywords.
    • Boosted app downloads by 23% over 12 months by creating Facebook ads with engaging video content.
    • Slashed bounce rate to 35% by writing engaging content, improving speed and following a mobile-first approach.
    • Established a Facebook ad recruitment campaign that resulted in 15 drivers signing up and an ROI of £15,100 over a year.
  • Autodesk
    Global Campaigns Marketing Specialist
    July 2022 - September 2022 (2 months)
    1809 E 11th St, Tulsa, OK 74104, USA

    • Refined sales cadences in Outreach to boost lead qualification rates by 7%.
    • Increased webinar sign-ups by 4% by leveraging multiple promotion platforms, such as blogging, email, and social media.
    • Leveraged Asana to flawlessly manage complex cross-functional projects, such as developing and executing three global webinars.
    • Crafted emails for all global campaigns that increased click-through rates by an average of 2.5%.
    • Adapted and localised promotional assets to several communication channels to improve CTR by 5%.
  • Impress
    Expansion Specialist UK
    September 2021 - June 2022 (9 months)
    Barcelona, Spain

    • Gained market share in the UK for the first time in the company's history by expanding into new geographical areas.
    • Opened 18 partnership clinics surpassing company targets by 10% by identifying and contacting relevant clinics and professionals, making cold calls, building relationships, and delivering value propositions.
    • Reduced average rental rate by £100 per day by making calculated offers backed by property market data, resulting in a saving of £20,000 per year.
    • Ameliorated sales close rate by 10% by forming partnerships with clinics in affluent areas that matched the target audience.

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Education

  • Bachelor of Biomedical Science
    Aston University
    2018
    Bachelor's degree, Biomedical/Medical Engineering

Skill set (7)

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