Sarah G.

I lead a team of writers and SEO experts at SGContent, and work with clients worldwide to help them put their brands into words. Whether they are looking for engaging websites that rank well online, blog content, or a complete digital marketing strategy, we use our decades of experience in journalism and branding to create and build your brand's voice so you can connect better with consumers.

Working in both English and Spanish, I spearheaded creative campaigns for global wine and spirits brands.

The agency puts storytelling at the heart of all creative campaigns and I used a strategic approach to craft brand stories, taglines, video scripts and website content for some of the world's leading wine and spirits brands.

All my creative activity was focused on export markets, in particular the US, UK and Europe, and I worked across clients such as Jacob's Creek, Viña Concha y Toro, Casillero del Diablo, VSPT Wine Group, Montes Wines, Bodega Norton, Veuve du Vernay and Familia Torres.

I worked entirely in Spanish, hosting client meetings and presenting creative ideas as well as overseeing all content in English produced by the agency.

During my time at DAf I also studied for my WSET level 1 and 2 awards in wine and spirits, achieving distinction.

I continue to work with the agency on a freelance basis.

As Travel Editor at MailOnline, along with a co-editor, I grew traffic for the travel site by more than 800% in a year, receiving more than 15 million global visitors a month. I built and managed a team of 10 reporters and liaised closely with news desks in the UK, US and Australia to create strong news and features content for MailOnline.

My co-editor and I also launched MailOnline's native commercial content across the US, UK and Australian markets. We worked with clients ranging from BBC America and Bravo to eBay and Sky Living to create online content garnering 400,000 hits per article and reported directly to US CEO Jon Steinberg and UK Publisher Martin Clarke.

The Daily Mail is the UK's best-selling newspaper, less formal in style than the Daily Telegraph but with a significant global digital presence.

My responsibilities were:

- Boost the digital version of the travel and tourism section;

- Lead a team of 10 reporters and freelance journalists;

- Devise, in direct collaboration with the CEO, a global commercial strategy;

- Create content for clients such as L’Oreal, Paramount, Sky, BBC

- Act as a spokesperson (including conducting interviews in Spanish)

During this period, I managed to increase website traffic by 800%, reaching 20 million monthly visits.