About Severine
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Experience
- Maison Valerie DanenbergMarketing ManagerE-COMMERCEFebruary 2023 - February 2024 (1 year)o Define and implement 360° marketing and communication strategieso Supervise and coordinate digital marketing activities:- Social media strategy: Instagram, Facebook, TikTok, Pinterest- Newsletter strategy and creation- Management of Meta and Google campaigns- Content Marketing- Management of the Shopify e-commerce site migration to Wordpresso Manage and allocate the marketing budget effectively to maximize return on investmento Analyze data and campaign performance to identify optimization and growth opportunitieso Team Management
- Amour & BijouxProduct ManagerE-COMMERCEOctober 2020 - October 2022 (2 years and 1 month)Paris, France- Development of the jewelry brand in the markets: French, Spanish, US, Middle East- Website development- New product research- Supplier relations- Influencer relations- Team Management
- Raiseyour.bizCo-founder - Head of Marketing & CommunicationHUMAN RESOURCESOctober 2018 - October 2021 (3 years)Lyon, FrancePlatform to help startups find new clients through a network of commission-based referrers.Marketing and commercial development of the business referral platform for startups.o Marketing, Communication, Partnerships Strategyo Brand image creationo Website creationo SEOo Creation of print/web communication toolso Email campaign managemento Community Managemento Account Management: 80 clients / 500 freelancers
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Education
- Master II Entrepreneurial ManagementESAM School of Advanced Management and Finance - Paris, France2015Management, Stratégie et Ressources Humaines - Pilotage et Gestion Financière de l'Entreprise - Politique Commerciale et Marketing - Environnement Juridique de l'Entreprise - Traitement de l'information des données - Business English
- Bachelor in Internal / External CommunicationISCPA - Institut Supérieur des Médias - Paris, France2013Marketing - Stratégie de Communication - PAO - Droit de la publicité - Communication digitale - Evénementiel - Direction Artistique - Communication Interne - Communication Culturelle et Artistique - Chaîne Graphie et Coût
Certifications
- Master II Entrepreneurial ManagementESAM2015
- Bachelor in Internal/External CommunicationISCPA2013