Freelancer profile translated to English.
Back to original languageAbout Sèverine
I help you transform complex, technical innovations into clear, readable, and desirable offerings.
As an expert in B2B strategic marketing, I support innovative companies (deeptech, industry, environment, life sciences…) that want to structure their marketing, clarify their positioning, and accelerate their growth.
20+ years of experience, including 14 years supporting the growth of a technology company that went from startup to international group (55 countries, 75% of turnover exported).
I act as a **part-time marketing director or for targeted missions**, with a strategic and operational approach, closely aligned with your challenges, by your side.
What I offer you
- Clarification of positioning and offerings
- Structuring of marketing to support and accelerate growth
- Translation of complex innovations into differentiating value propositions
- Alignment of marketing / communication / business
- Acceleration of international development
- Support for organizational transformations (collaborative governance)
Typical Missions
- Strategic repositioning
- Product/service launch
- Marketing structuring (creation or redesign)
- Growth support
- International marketing
My Difference
- Extensive experience in complex technological environments, from startups to international groups
- Ability to connect innovation, market, and customers, understanding innovations
- Pragmatic approach, both strategic and operational, impact-oriented
- 14 years of practice in collaborative governance (holacracy)
Areas of Expertise
Pedestrian and cycling mobility & infrastructure • environment • data & data visualization • SaaS & software platforms • industry • IoT & embedded electronics • impact projects
Available for freelance or part-time missions (outsourced CMO / Part-time Marketing Director)
French
Native or bilingual
English
Fluent
Spanish
Basic
German
Basic
Can work on-site
Lannion (up to 50km)
Experience
- Eco-Counter / Eco-Compteur, Groupe QUANTEOMarketing & Communication DirectorPUBLIC SECTORMay 2011 - July 2025 (14 years and 2 months)Lannion, FranceTechnology solutions for measuring and analyzing flows (IoT sensors, software platforms) • Sustainable mobility • Natural space management• Led marketing and communication strategy in a company that grew from 30 to 200 employees in 14 years — from initial structuring to managing a multicultural team (8 people, France, Germany, Canada).• Structured offerings and positioning: segmented 5 target markets, formalized value propositions, and created sales arguments — direct contribution to commercial development in 55+ countries.• Translated complex technological innovations (sensors, IoT, data) into clear and desirable offerings for B2B and B2G clients (public and industrial stakeholders).• Managed international product and offering launches: coordinated R&D, marketing, sales teams, and distributors, multi-country deployment.• International deployment: created multilingual commercial tools for a network of 35 distributors, trained on offerings, adapted local communication strategies, organized international seminars (50 participants, 30 countries).• Defined and deployed multi-channel communication strategy: technical content, industry-specific campaigns, international trade shows.• Facilitated collaborative governance (holacracy) for 10 years: change management, team training, facilitation, autonomy development.
- OdislorMarketing, Communication and Development DirectorENERGY AND UTILITIESJuly 2008 - January 2011 (2 years and 6 months)22200 Guingamp, FranceRenewable energies, innovative electronics.• Launched and brought innovative photovoltaic offerings to market — multi-site deployment (20 agencies in France).• Created complete sales support tools: sales arguments, multi-channel materials, personalized client deliverables — for B2B and B2C sales teams.• Managed the development unit (2 people).
- NeximaMarketing ConsultantCONSULTING AND AUDITSOctober 2006 - December 2006 (2 months)Rennes, France•Market research, concept testing, competitive analysis.•Focus on SMEs B2B, technical and specialized fields.
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Education
- M2 Business School Program, Specialization in High-Tech Environment ManagementESC TOULOUSE2002M2 Programme Grandes Ecoles, Spécialisation Management en Environnement High Tech
- Preparatory Class for Grand EcolesLycée Vial1999Classe Préparatoire aux grandes écoles