Freelancer profile translated to English.
Back to original languageAbout Severine
Specialist in commercial development in the sectors of decoration, furnishing, crafts and luxury, I support business leaders and sales managers in their growth and commercial performance challenges.
I intervene mainly on 3 topics:
1. Sales coaching and support for leaders
During coaching sessions, we analyze your commercial issues in order to define realistic action priorities adapted to your objectives and resources.
Examples:
- Implementation of a commercial strategy;
- Definition of priority markets;
- Structuring the sales approach;
- Development of sales support tools;
- Preparation for trade shows or commercial events
2. Sales techniques training
I train leaders, sales representatives and showroom teams in proven sales techniques.
I focus particularly on:
- Sales in premium and high-end environments;
- B2B and B2C sales;
- Sales techniques for trade shows;
- Prospect qualification and post-show follow-up.
3. Operational sales support
I can also provide occasional on-site support during key periods:
- Stand support at trade shows;
- Sales support in showrooms or boutiques;
- Commercial animation during events or product launches.
With over 15 years of experience in the decoration, furnishing, and premium brand universes, I work throughout France with manufacturers, publishers, brands, showrooms, and craftspeople.
English
Fluent
Italian
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- Renfort CommercialCommercial Development Consultant | Decoration & CraftsARTS AND CRAFTSJanuary 2018 - Today (8 years and 7 months)Paris, France
- Executive Coaching: I support leaders in defining and implementing their commercial strategy and action plan.
- Sales Techniques Training: I train your teams to master effective sales techniques, with a particular focus on preparation and sales at trade shows.
👉 Discover all my services and client references on my website renfort-commercial . com - TaillardatHead of Sales France & Export | Art Crafts, Luxury & FurnishingARTS AND CRAFTSSeptember 2009 - September 2012 (3 years)Paris, France
- Management and animation of the Parisian showroom
- Commercial development with high-end professional clientele (specifiers, interior designers, hospitality, embassies...)
- Definition and monitoring of commercial strategy and performance indicators (KPIs)
- Management of the sales team and customer service
- Participation in major industry trade shows (Maison & Objet, PAD, Salon International du Patrimoine Culturel, Révélations, Decorex London, Art Basel...)
- Development of export markets and animation of an international agent network (Middle East, Russia, USA, China)
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Education
- Business SchoolSKEMA BUSINESS SCHOOL (formerly ESC LILLE)2006