Freelancer profile translated to English.

Description

Hello there!

Here, we explore the territories of design as one explores a map at dawn 🌊

From high-end real estate to creative homes, I have been supporting companies for over 15 years that want more than just a pretty image: a solid identity, a story that stands the test of time.

My role:

Creative AI:Expert use of artificial intelligence tools (Midjourney, other generative AIs) to explore new visual avenues, accelerate creative research, and enrich concepts, while maintaining artistic and human standards.
Strategic Audits & Creative Direction:Precise diagnosis, clear recommendations, creative direction for your competitions and tenders.
Artistic Direction & Branding:Creation and redesign of visual universes and complete graphic guidelines.
Brand Content:Digital campaigns, photo & video shoots meticulously planned (mood board, scenography, talent direction, post-production).
Consulting & Support:Storytelling, positioning, and smooth coordination of creative talents (graphic designers, motion designers, photographers).

My approach:

Great listening skills (truly!) and constant dialogue with my clients to grasp the essence of their brand. Response within 1 hour, detailed quote within 24 hours.

My promise:

Demanding, precise, elegant work.

No unnecessary frills. Just the essentials: form and substance, united to give weight to your project, whether it's small, medium, or large.

🖤 🖤

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lyon (up to 50km)

ECV
Guest Lecturer – Artistic Direction
EDUCATION AND E-LEARNING
June 2025 - Today (1 year)
Paris, France
- Participation as a juror in M1 and M2 Artistic Direction evaluations, representing professional industry standards and expectations.
- In-depth and constructive analysis of student projects, accompanied by creative and strategic recommendations to enhance the relevance and impact of concepts.
- Active contribution to talent development and student professionalization, guiding them towards approaches adapted to market realities.
Teaching Artistic Direction Branding Creative Direction Advertising
KURO
Creative Director / Senior Art Director
DIGITAL AND IT
July 2024 - Today (1 year and 11 months)
Lyon, France
Strategic Audits & Creative Direction
- Conducting creative and strategic audits for companies and agencies (diagnosis, recommendations, roadmap).
• Support on competitions and tenders, with creative positioning and strategic alignment.
• Acting as Creative Director to ensure consistency, impact, and differentiation of concepts.

Identity & Artistic Direction
- Creation and redesign of visual identities for brands and agencies, including Kaufman & Broad, Fair Immobilier, Priams, BNP Paribas Immobilier, Sedelka.
- Design of graphic guidelines and standards to ensure consistency and multi-channel deployment.

Branding & Digital Content
- Development of digital campaigns (social media, display) optimized for visibility and engagement.
- Art direction for photo/video shoots: mood board, scenography, talent direction, monitoring, and post-production.
- Creation of engaging and premium content for B2B and B2C audiences.

Consulting & Support
- Brand positioning and storytelling strategy.
- Close collaboration with internal teams and partner agencies for optimal execution.
- Management and coordination of creative talents (graphic designers, motion designers, photographers).
Artistic Direction Communication Strategy Positioning Strategy Management Support Visual Identity
PRIAMS
Senior Art Director
REAL ESTATE
April 2022 - July 2024 (2 years and 3 months)
Annecy, France
- Design and creative development of internal and external communication materials (print and digital) consistent with brand identity.
- Complete art direction: project monitoring, graphic production management, coordination with suppliers and agencies.
- Optimization of creative processes to streamline communication between marketing and design teams.
- Contribution to improving visual impact and communication consistency across all media.
Artistic Direction Logo Design Typography Newsletter Design Digital Communication