Freelancer profile translated to English.
Back to original languageAbout Séverine
With 14 years of experience in Product Design, I support product teams in the design and redesign of complex digital products, for both B2B and B2C.
My approach is global:
- Understand real user behaviors (discovery, interviews, shadowing, data)
- Structure clear and measurable journeys
- Align UX, business goals, and technical constraints
- Lay solid foundations through scalable Design Systems
I work in environments with high complexity.
I collaborate closely with Product Managers, developers, and business teams to transform complex problems into useful, effective, and measurable experiences.
English
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- ELSANSenior Product DesignerJuly 2025 - February 2026 (7 months)Paris, FranceComplete UX redesign of a B2B health prevention campaign management tool.Key actions: Full discovery phase (interviews, shadowing, UX/UI audit), Journey & User Flow mapping, UX metrics implementation (CSAT, adoption, efficiency...), Design System management.
- SNCF Connect & TechSenior Product DesignerJune 2024 - September 2024 (3 months)Paris, FranceDefinition of business-oriented UX KPIs (conversion, average order value, abandonment).Journeys designed to be measurable and conversion-oriented.
- Agirc-ArrcoProduct DesignerOctober 2023 - April 2024 (6 months)Paris, France• Migration from Sketch to Figma• Implementation of a Design System + Library• Figma organization setup in line with Design Sprints (Jira)• Implementation of a process with Business Analysts and IT based on Agile• Organization of collaborative workshops with project teams (Business Analysts, IT) to foster co-creation.
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Education
- IncubatorGobelins Incubator2013«Incubateur for my application Pix My Street» ( Business models and business plans, communication, branding, intellectual property, project management and team… )
- Online Digital Design and DevelopmentGobelins School of the Image2012( Design, Ergonomy, User experience, App design, HTML5/css3, Wireframe... ) Conception et formalisation de documents nécessaires à la production d’un projet web ou mobile : scénario utilisateur, arborescence, storyboards, chartes (graphique, fonctionnelle, éditoriale, technique), cahier des charges. Conception d’ergonomie et réalisation des interfaces graphiques, des animations adaptées aux supports web, mobile et vidéo.
Certifications
- Data-informed PM - Integrating a data approach into product strategy and decisionsThiga Academy2025