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Description

Welcome to my profile!

Do you want to:

⭕ Build or streamline your French or even international marketing organization?

💡 Delegate a marketing project to regain time and peace of mind?

🧲 Build your qualified lead acquisition system?

🌿 Transition to an eco-compatible offer?

My approach:

👉 I deploy a strategy based on customer benefit-oriented content (inbound marketing)

👉 Committed, benevolent, and performance-oriented, I will implement solutions adapted to your needs

👉 I advocate for a responsible digital and GDPR-friendly approach

My key skills:

20 years of experience in SMEs and international groups have made me a strategic 🧭 and operational 🛠️ marketer. I support you in:

✅ Project Management: teams, service providers, budget, planning

✅ Marketing: studies, value proposition clarification, marketing plan

✅ Web Marketing: SEO, SEO optimization, SEA campaign management (Google Ads), SMO (LinkedIn), newsletters

✅ Creation, management, and international content strategy: product justifications, images, translations

✅ Implementation of marketing efficiency tools: CRM, emailing, product and media data management (PIM, DAM), marketing automation, electronic document management (EDM)

✅ Configuration and monitoring of performance indicators (KPIs)

✅ Creation of tutorials and tool training for team adoption

My preferred sectors:

➡️ B2B

➡️ Technologies, Energy & Impact Innovations

➡️ International

Looking forward to meeting you! 🤝

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Chambéry (up to 50km), Annecy (up to 50km), Grenoble (up to 50km), Lyon (up to 50km)

ARRK
European Web Marketing Manager
TECH
June 2020 - Today (6 years and 1 month)
Annecy, France
Building the European web marketing department (6 countries)
Web marketing planning and budget
Service provider management: web agency, translators, graphic designer, printer
Management and migration of the company's Wordpress website (6 languages)
SEO Optimization: lexical analysis, content optimization, technical monitoring
SEA: management, development, and optimization of Google Ads campaigns for UK, France, Italy, Spain, and Germany (click-through rate = 12%, conversion rate = 7%)
SMO - LinkedIn Community Management: editorial calendar, resource person interviews, article writing, Canva design, hashtag popularity analysis
Quarterly newsletter: conception - writing - layout (Express Mailing): interviews with teams and clients in French and English, content management and translations (max open rate = 31%, max click rate = 41%)
Monthly web marketing reporting (KPIs): Google Analytics, Semrush, Google Ads
Support for the sales team: Webmecanik Pipeline CRM integration, brochures, emailing, email signature,
Supervision of a Project Manager and an intern
Digital communication audit for USA and Asia regions
Project management, skills transfer, and creation of 30 job-specific tutorials
SEO SEA SMO Strategic and Operational Marketing Content Marketing
CHINT ELECTRIC
Catalog Project Manager
ENERGY AND UTILITIES
June 2025 - February 2026 (8 months)
Paris, France
Restructuring of 2 technical product catalogs (380 pages)
Complex project management: costing, planning, sourcing, and coordinating graphic designer within tight deadlines
Collection and harmonization of translations in 2 languages (French and English)
Implementation of a collaborative project tracking tool
Text reprocessing in InDesign
Quality control
Delivery of source files
Marketing Project Management Content Management Content Management Project Management Adobe InDesign
HELIOSLITE
Marketing Consultant
ENERGY AND UTILITIES
February 2023 - February 2023 (1 month)
Chambéry, France
Facilitation of 2 workshops aimed at producing messaging for the new offer (photovoltaic solar structure) for updating communication tools, including the website

Workshop 1 - Buyer Persona: Definition of 2 typical customer profiles (industry, education, challenges, motivations, information sources,...)

Workshop 2 - Competitive Environment: SWOT, target audience, value proposition, competitive advantages
Buyer Persona Competitive Analysis SWOT Strategic Marketing Workshop Facilitation

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Master of Science in Management, Marketing Specialization
IAE Poitiers / Portland State University (USA)
2002
Stratégie Marketing, Études de marché, Webmarketing, Comportement de l'acheteur et Satisfaction du consommateur, Ressources humaines et évaluation de la performance. Stagiaire Marketing et Relations Presse chez AngelVision Technologies et Longevity Labs.
DEUG in Economics and Management Sciences
University Paris 2 - Panthéon Assas
2000
Micro-économie, Macro-économie, Gestion d'entreprise, Droit social, Histoire économique, Comptabilité analytique

Responsible Marketing "GreenToMarket"
Pôle Éco-conception
2025
Eco-compatible Offer Business Model Functional Economy Sustainable Marketing Strategic Marketing Responsible Marketing
Press Relations
Université Savoie Mont-Blanc
2013
Press Relations Press Release

Severine's certifications are only visible to Malt Community members

Marketing Executive

Severine Guillemot

Responsible / B2B Marketing Project Manager

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