Freelancer profile translated to English.
Back to original languageAbout Séverine
Hello, I am Séverine ✌️
As a Growth Marketer for 7 years, I specialize in customer acquisition through various channels such as cold emailing, LinkedIn prospecting, SEO, and sales and marketing process automation.
Here are some of my specialties:
🦄 Cold emailing:
Understanding and targeting personas
Segmenting these personas and finding them via filters in Sales Navigator
Creating personalized campaigns on Lemlist after cleaning and enriching the databases
🦄 Automation:
Creating manual processes and then automating them with tools like Zapier or Make
Building workflows in Hubspot to automate tasks, emails, or reports to simplify internal sales team processes
🦄 CRM:
Creating or improving lead scoring or nurturing strategies to not miss any potential prospects
🦄 Content and SEO:
Supporting clients in their content strategy (case studies, infographics, white papers...) to better position themselves, build marketing databases, and increase lead generation
🦄 Training:
Training teams on different tools and methods.
Tools used: Phantombuster, Dropcontact, Datagma, Sales Navigator, Hubspot, Pipedrive, Salesforce, SEMRush, Autopilot, Webscraper, Screaming Frog, Lemlist, Zapier, Integromat...
Sectors: SaaS, E-commerce, Training, Food...
Clients: HeyPongo, Quitoque, GrowthRoom, Kickdigital, Germinal, Bulldozer, papernest, nricher...
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Brands to MediasGrowth, Traffic Manager and CMODIGITAL AND ITApril 2024 - October 2024 (7 months)Paris, FranceChief Marketing Officer (CMO)
- Lead the development of the company's new website, from design to launch.
- Define brand positioning and identify key personas.
- Develop a comprehensive marketing strategy, including defining objectives and creating a detailed acquisition funnel.
- Collaborate with an influencer agency to increase LinkedIn followers by 40% in one month and improve lead acquisition by 15%.
- Manage Meta campaigns with a maximum CPL of €30.
- Generate content via customer testimonials and case studies to strengthen brand credibility.
- Implement an optimized process to facilitate transitions between marketing, sales, and customer onboarding.
Growth & Traffic- Successfully onboard 31 clients while maintaining a low churn rate of 3%.
- Manage over €100,000 in monthly advertising spend.
- Design and implement an effective customer onboarding process.
- Reduce churn through strategic interventions.
- Collaborate daily with media partners to optimize performance and achieve objectives.
- ThisIsBlindTestGrowth MarketerENTERTAINMENT AND LEISUREOctober 2023 - February 2024 (4 months)Go-To-Market mission in the entertainment sector
- Test 5 value propositions on Meta and LinkedIn Ads.
- Collaborate with a Designer to create high-converting landing pages.
- Create a white paper to boost lead generation.
- Test a LeadForm on Meta, resulting in a +74% growth in new leads in 1 month.
- Implement an outbound strategy from A to Z (scraping, enrichment, copywriting, A/B testing, automation) targeting 3 different personas.
- Achieve an average open rate of 52%, an engagement rate of 16%, and a conversion rate of 6%.
- nricherGrowth SpecialistSOFTWARE PUBLISHINGSeptember 2022 - April 2023 (7 months)Paris, FranceSupporting the CEO in the growth of his company through various acquisition channels
- Target personas and segment them into different lists in Sales Navigator.
- Scrape and enrich the lists via Phantombuster and Dropcontact.
- Create and test personalized sequences in Hubspot to identify the best copywriting, approach angle, and target.
- Automate LinkedIn messages for prospects.
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Education
- BBA International MarketingThe American Business School of Paris2016Spécialisation en Marketing International et un minor en Communications à San Francisco
- FullStack DeveloperLe Wagon2017Apprendre à coder en 9 semaines dans un bootcamp à Montréal plusieurs technos dont Ruby on Rails, Javascript, SQL