Freelancer profile translated to English.

Description

>> I support companies and freelancers who wish to activate the right optimization levers on their website to generate growth and revenue.

>> I train those who wish to understand the challenges of a digital strategy adapted to their business: understanding methods, implementing tools, monitoring.

>> I scrutinize all the blocking elements of your website by carrying out a complete user test and I provide the keys to successfully activate the right web marketing levers.

My various services to support you:

- Ergonomic and UX audit + recommendations via detailed visual mockups to engage your visitors and increase your conversions on your website.

OBJECTIVE: Increase your conversions, generate more sales or leads to reach your prospects

- SEO audit (technical, positioning, content, keywords, linking, monitoring site popularity) + detailed recommendations of actions to be implemented in an Excel file + implementation of tools and training on these tools.

- Recommendation to activate the right online visibility levers after analysis and research of your potential target audience. I take into account your budget, your internal resources, your objectives and the time allocated to the deployment of these levers.

- SEA: paid referencing

- SEO: natural referencing

- Influencer campaign

- Social media strategy

- Partnerships

- Branding

- Data driven: assistance in analyzing your statistical data related to your KPIs

- Implementation of tracking and personalized objectives

- Creation and automation of dashboards

I work in person or remotely, first consulting appointments are free.

Looking forward to working with you.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Grenoble (up to 50km), Chambéry (up to 50km)

Muesli
Web Marketing Consultant
CONSULTING AND AUDITS
September 2021 - July 2022 (11 months)
Lyon, France
Website creation
Data driven
Conversion optimization via A/B testing
KPI analysis
UI/UX UX Writing Conversion Rate Optimization Keyword research
Apollo Group
Web Marketing & Management Manager
EDUCATION AND E-LEARNING
September 2017 - July 2021 (3 years and 11 months)
Lyon, France
- Marketing analysis: product opportunities, target audience, competition, trends, positioning
- Project management & oversight: design of over 100 digital services: Affiliate websites, Web Applications, Web Services, Mobile applications, software. - Develop Minimum Viable Product and product roadmap: Definition of needs and specifications, site structure, UI/UX, landing page, content.
- Product Delivery and continuous improvement for the product team and products.
- Editorial management and animation
- Product promotion: activate visibility levers, animation and acquisition strategy plan: SEA, SEO, Social media strategy
- Data driven: Analysis of audiences and various KPIs to optimize ROI: choice of new content or services, On-Site Optimization
- CRO: Conversion optimization, A/B testing
- Management and leadership of the marketing team: product team (project managers & PO), editorial team, UI/UX team.
CRO Copywriting Web analytics

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Master in Editorial Management and Digital Communication
ICOM - Lumière Lyon 2 University
2014
- Référencement naturel - Ecrire pour le web - Création & optimisation site web

Strategy Consultant

Séverine Chevalier

Web marketing strategy consultant

About Séverine

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