Freelancer profile translated to English.
Back to original languageAbout Séverine
📊 Expert in digital project management
✦ + 15 years of experience in managing complex digital projects, from conception to delivery.
✦ Experience with agile methodologies (Scrum, Kanban), V-cycle and hybrid
✦ Coordination of international projects with multidisciplinary teams (developers, UX/UI, business) and communication
👩🏾💻 Technical skills
✦ Certified Web Developer with mastery of front-end/back-end development (HTML, CSS, Node.js, React.js, Ruby on Rails)
✦ Mastery of SFCC e-commerce platforms and Contentful, AEM, Typo 3, Wordpress CMS
✦ Solid technical experience on headless, monolithic architectures, Cloud solutions (Azure, AWS)
✦ Comfortable translating business needs into technical specifications understandable by developers, and able to popularize technical concepts for business teams, ensuring smooth communication
✨ Luxury Specialized
✦ Collaboration with prestigious luxury houses such as Chanel and Kering.
✦ Deployment of digital solutions aligned with the aesthetic and functional requirements of luxury brands.
✦ Project management for iconic brands such as Saint Laurent, Bottega Veneta, and Alexander McQueen, with a constant focus on detail and excellence.
📩 Ready to meet me? Me yes!
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- ChloeDigital Product OwnerLUXURY GOODSNovember 2024 - Today (1 year and 6 months)Paris, France🎯 Support the House in the global migration of the e-commerce platform to Salesforce Commerce Cloud in an omnichannel and international context.International context: global deployment (EMEA, Asia, Americas) – 80% English in exchangesBusiness objectives: improve conversion, guarantee a smooth omnichannel experience and increase customer satisfactionCross-functional coordination: management of digital flows between SFCC, CMS, PIM, third-party tools (Global-e, Narvar), and group teams (IT Richemont)Methodology: Agile (Scrum - 3-week sprints)Project team: 20 people including 5 on the Digital side (3 Product Owners, 1 Content Manager, 1 Tech Lead)✦ Support business teams in framing functional needs and digital processes in an omnichannel and international context✦ Write user stories and carry out functional testing on all front-end paths: PDP, PLP, country selector, my account, mini-cart, cart, checkout, transactional emails✦ Coordinate digital streams and centralize exchanges between business teams, Group IT, integrators and third-party partners (Global-e and Narvar)✦ Participate in agile ceremonies (refinement, grooming, sprint demo) and in the acceptance phase on a complete e-commerce scope✦ Monitor SEO optimizations (canonical tags, structured data, URL structure, etc.) and tracking via GTM🚀 Preparation for production launch🚀 Contribution to the optimization of conversion paths and UX quality🚀 Supervision of the UAT phase with monitoring of test KPIs
- KeringIT Project Manager - SFCC & HeadlessLUXURY GOODSAugust 2022 - February 2024 (1 year and 5 months)Paris, France🎯 Mission 1: Pilot the implementation of new e-commerce functionalities on the group's Houses sites on Salesforce Commerce Cloud and the Akeneo PIM✦ Management of the design phase✦ Writing technical specifications✦ Monitoring developments✦ Operate the Akeneo e-commerce PIM on a daily basis, master its data model and propose functional evolutions✦ Coordinate all creation, modification and deletion operations in the product repository✦ Contribute to the consistency of the mapping of products / categories within the tree structure, taking into account existing flows🎯 Mission 2: Implementation of a more flexible Headless e-commerce architecture for the group's Houses (Saint Laurent, Balenciaga, Bottega Veneta and Alexander McQueen)✦ Evaluation of publisher solutions: Algolia (Search) and Contentful (CMS)✦ Management of the design phase to define the architecture✦ Creation and monitoring of planning✦ Writing technical specifications (Salesforce Commerce Cloud, Algolia, Contentful)✦ Training of RUN teams🚀 Launch of sites on the sustainability of the products of the Houses Saint Laurent, Bottega Veneta and Alexander McQueen⚙️ Tools: Confluence, Jira
- CHANEL SAS - ModeMobile Product OwnerLUXURY GOODSJuly 2020 - May 2022 (1 year and 10 months)Paris, France🎯 Coordinate the evolutions and redesign of the Fashion mobile application with a team of 7 developers within the Fashion Digital team✦ Manage the RUN of the existing application: new functionalities, UI redesign, e-Services, ...✦ Ensure the relationship with the United States market✦ Pilot the BUILD of the application redesign✦ Coordinate with the various squads involved in the redesign project✦ Facilitate ceremonies: daily, sprint planning, sprint review, refinement, demo✦ Refine the need with the business✦ Write user stories✦ Manage and prioritize the backlog✦ Carry out planning projections⚙️ Tools: Confluence, Jira, Figma, Asana
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Education
- Master 2 AIGEMeUniversité de Marne-la-Vallée2008
- Licence 3 Arts et Technologies option Multimédia et Arts numériquesUniversité de Marne-la-Vallée2006
Certifications
- Application web designer developerLe Wagon