Freelancer profile translated to English.
Back to original languageAbout Severine
No time to work on your SEO? Does it sound vaguely familiar, but you don't know how to go about it? Did you try AI and Google penalized you?
I understand, optimizingnatural referencingon search engines is a real expert job that requires rigor and time, but it is so beneficial in the medium term to appear on the 1st page of Google results (coveted by all) and thus gain visibility, attract new clients, engage your audience and, ultimately, increase your turnover.
Are you an SME or VSE and struggling to make your site visible? I can assist you with:
- SEO audit of your site at the technical, content, popularity, and UX levels, đ
- Analysis and search for theright keywords đïž
- Improving yourinternal linking đ
- Optimizing yournetlinking to help your site's popularity (a key element with Google!) đžïž
- Improving yourlocal SEO. đ
đŻ Our goal: your visibility on the Internet!
I also like to provide my clients with more autonomy, which also involves transmitting SEO techniques and tips, so that you can then manage the various SEO issues on your website yourself, if you have the time.
âš My preferred sectors (but not exclusively):
- Tourismđ§ł
- Retail đŹ
- Cosmetics đ(I worked for 7 years at Sephora and 9 years at L'Occitane)
- Wine and Spirits đ·
- Leisure đ
My clients appreciate the quality of myeducational advice, my responsiveness, and mygood humor đ€©! (life is too short)
I am available to support you, do not hesitate to contact me!
Oh, I almost forgot: I am Franco-South African, so bilingual French-English, useful for multilingual sites. đ
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Stylosophie.net
On Malt
Writing page, indexing, backlinkCULTUREOctober 2024 - November 2024 (1 month)Paris, FranceFollowing the audit of the Stylosophie website, I worked on:- Writing an important page for Caroline's website ("Who am I?").- Reviewing the indexing of her pages.- Working on her backlinks.- Providing a dashboard to track her performance indicators.- comprehensive support in launching her website - SephoraAcquisition Group Manager, Brand Content and E-commerce OptimizationsFASHION AND COSMETICSDecember 2016 - June 2024 (7 years and 6 months)Neuilly-sur-Seine, FranceInternational scope, optimizing the promotion of the Sephora Collection brand on all Sephora e-commerce sites.â Creation of 360° animation plans to boost the Sephora Collection brand on Sephora E-commerce sites worldwide. Delivery of turnkey key elements for online activation (homepage, product pages, landing pages, conversion tools, paid media, etc.).â Briefing and management of editorial content (product descriptions and editorial magazine) + Briefing of all visual content for online publication (product pages, UGC, animation, and media content).â Improvement of SEO & SEAâ Development of games and animations (e.g., creation of a dedicated brand application: https://www.youtube.com/watch?v=npvd-hqKhC4&ab_channel=SEPHORAFRANCEâ Improvement of conversion rate, customer experience, and average basket sizeâ E-merchandising optimizationâ Creation and coordination of PIM (Product Information Management) + DAM (Digital Asset Management).â Budget management and performance monitoring.â Close collaboration with Influence & Social media teams
- L'Occitane en ProvenceEuropean E-commerce Content ManagerFASHION AND COSMETICSJanuary 2007 - December 2016 (9 years and 11 months)Paris Metropolitan Area, FranceAnimation and management of European websites, sales forecasting, and logistics and transport optimizationâ Animation & launch of 8 E-commerce sites on an internal CMSâ A/B Testing and personalization of online offersâ E-merchandising of European websites + product catalog managementâ Stock forecasts linked to commercial promotionsâ Improvement of logistics processes, negotiations, and transport cost optimizationsâ Implementation of promotional operationsâ Improvement of organizational processesâ Organization of information and training seminars
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Education
- SEO Referencing CertificationWeb my Day2024Formation complÚte de 3 mois sur les techniques du référencement naturel (audit technique, de contenu, de popularité, UX, rédaction pour le SEO, indexation, IA et SEO)
- Digital Marketing StrategyVisiplus Academy2020Strategie Marketing Digital