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Séverine BertrandSB

Séverine Bertrand

E-commerce Manager, Shopify, HR, Payroll & Management

€250/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Séverine

Welcome to my profile,

I'm Séverine,an e-commerce, marketing, and administrative management professional, with complementary expertise in accounting, payroll, HR, and HRIS.

I supportsmall businesses**, **brands**, and independent concept stores in their daily operational needs: **e-commerce, digital communication, customer relations, administrative management, HR, payroll, HRIS, and accounting.

My background combinesoperational experience in e-commercewith over15 years of experiencein human resources, social management, payroll, accounting, and HRIS tools, within local authorities, SMEs, and administrative structures.

I am particularly involved in:

🔹 E-commerce & Shopify
Product listing, product sheet optimization, SEO, performance monitoring, customer experience, purchase journey, newsletters, and content.

🔹 Digital Marketing & Communication
Content creation, communication materials, newsletters, editorial consistency, showcasing offers, sales animation, and online visibility.

🔹 HR, Payroll & HRIS
Personnel administrative monitoring, payroll data preparation and control, absence management, HR dashboards, social indicators, and support for using HRIS tools.

🔹 Accounting & Administrative Management
Data entry, administrative and accounting monitoring, reconciliations, invoicing, tracking spreadsheets, reporting, and assistance with organizing and structuring internal processes.

🔹 Operational Support for Small Structures
Organization, file tracking, customer relations, process improvement, coordination with service providers, and activity piloting assistance.

If you are looking for aserious and operationalprofessional to assist you with occasional or regular missions in e-commerce, marketing, administration, HR, payroll, or management, I would be delighted to discuss it with you.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lyon (up to 50km)

Experience

  • LILI MARGARET
    Brand Strategy, E-commerce & Digital Marketing
    E-COMMERCE
    May 2024 - Today (2 years and 3 months)
    Lyon, France
    • Defining brand positioning andeditorial universe
    • Managing the e-commerce site on **Shopify**: catalog management, content, and continuous optimization
    • Optimizing thecustomer journeyanduser experienceto improve conversion
    • Deploying digital acquisition levers:SEO, SEA, emailing, social media
    • ManagingGoogle AdsandSocial Adscampaigns, creating newsletters and communication materials
    • Monitoringe-commerce KPIsand analyzing performance
    Shopify SEO Strategy Google Ads Social Ads E-commerce
  • EKSAE
    HRIS Consultant | Client Support & Project Management
    SOFTWARE PUBLISHING
    July 2022 - April 2024 (1 year and 9 months)
    Paris, France
    • Analyzing client needs and supporting the deployment of HRIS solutions
    • User training and operational support
    • Writing specifications and project coordination
    Project Management HRIS Payroll Audit Training Facilitation

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Education

  • European Master's in Human Resources Management
    ESTC, Marseille, by correspondence
    2013
  • INTEC First Cycle Certificate
    CNED
    2003
    Comptabilité et gestion

Skill set

Categories