About Severina
A digital marketing professional with a background in account management, customer success, and SEO, I have spent the past few years helping businesses in the hospitality industry strengthen their online presence across EMEA and APAC.
In addition to managing client relationships, I have contributed regularly to in-house content creation - writing SEO-focused blog articles aimed at supporting broader digital initiatives. While content writing is a more recent focus, I continue to develop this skill with curiosity and enthusiasm. My interests include digital trends, hospitality, lifestyle, and well-being.
Bulgarian
Native or bilingual
English
Fluent
Russian
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Luau GroupAccount ManagerHOSPITALITYJuly 2023 - Today (2 years and 11 months)Varna, Bulgaria• Manage ongoing communication with a wide client base, addressing requests and identifying opportunities to enhance their digital presence.• Lead onboarding processes for new clients, providing clear guidance and continuous support.• Conduct platform demos and performance review calls, tailoring insights to each client's goals.• Liaise with internal teams, including marketing, performance, and tech support, to ensure accurate, up-to-date solutions and deliverables.• Stay ahead of digital and industry trends to offer relevant, proactive advice.• Contribute to the agency's in-house blog by writing SEO-informed articles aimed at educating clients and equipping them with practical insights to optimise their day-to-day operations.
- Local Fame - Internet Marketing AgencyJunior Account ManagerE-COMMERCEFebruary 2023 - July 2023 (5 months)• Managed a portfolio of 40+ clients from diverse sectors, ensuring their needs were met while building and maintaining strong professional relationships.• Collaborated with SEO and content teams to align campaigns with marketing objectives and search engine best practices.• Delivered monthly performance reports, providing clients with actionable insights and transparent progress tracking.• Supported lead generation efforts by engaging with inbound prospects via cold calls and service presentations.• Identified upselling opportunities and recommended relevant services to enhance clients' digital strategies and overall performance.
- DeelPayment SpecialistOctober 2022 - February 2023 (4 months)• Resolved complex payment issues, ensuring timely and accurate outcomes for both full-time employees and independent contractors.• Escalated intricate cases to specialised teams, working closely with internal stakeholders to drive fast and effective solutions.• Applied in-depth knowledge of global payment processes and compliance policies to provide clear, reliable support and guidance.• Maintained high client satisfaction by delivering prompt, detail-oriented responses in a fast-paced, remote environment.
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Education
- Fundamentals of Digital MarketingSoftware University2024Fundamentals of Digital Marketing
- Bachelor of TechnologyVarna Free University "Chernorizets Hrabar"2022Bachelor of Technology
Certifications
- Digital Marketing Growth ProgrammeGirls in Marketing2025