Freelancer profile translated to English.
Back to original languageAbout Serya
Hi, I'm Serya! As an experienced Digital Marketing Manager, I help brands merge organic visibility with high-performing paid campaigns and authentic content. With my several years of experience in both B2B and B2C environments, I know both the strategic and operational sides of digital marketing inside and out.
How I can support you:
Performance Marketing: Conception, management, and optimization of your campaigns (Google Ads, Meta, LinkedIn) for targeted lead and revenue generation.
SEO & Content: Structuring, optimization, and maintenance of website and blog content for sustainable organic reach (Sistrix, Semrush, Search Console).
Marketing Automation & CRM: Setup and optimization of lead nurturing funnels and newsletters via HubSpot or ActiveCampaign.
Creative Strategy & UGC: Creation of engaging content that converts and is precisely aligned with your corporate language.
Tech Stack: HubSpot | Meta Business Suite | Google Ads | LinkedIn Ads | Sistrix | Semrush | Canva | AI Tools
Let's take your marketing performance to the next level together. I look forward to hearing from you!
German
Native or bilingual
Turkish
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Cologne (up to 50km)
Experience
- Rentokil Initial GmbHDigital Marketing ManagerSeptember 2024 - Today (1 year and 10 months)Cologne, GermanyManagement of digital marketing for several business unitsCreation, maintenance, and structuring of editorial website content in the CMS according to corporate languageSearch engine and local optimization of existing and new content to increase organic visibilityPerformance monitoring of all marketing and content activities and derivation of concrete optimizationsNewsletter management and chatbot maintenance via HubSpot with continuous use of AI-powered toolsCross-departmental content coordination and approvals, as well as coordination with UK HQ to ensure compliance with global standards
- VitrA Bad GmbHE-commerce Specialist - Performance ManagerSeptember 2023 - August 2024 (11 months)Cologne, GermanyResponsibility for growth and efficiency targets in digital acquisition marketingPlanning, creation, management, and optimization of performance campaigns via Paid Ads and Paid SocialManagement of advertising measures with online shopsCoordination of communication between performance managers in Turkey, Germany, UK, and FranceManagement and maintenance of customer relationshipsManagement of the budget for digital acquisition marketing
- shareDnC GmbHMarketing ManagerApril 2020 - August 2023 (3 years and 4 months)Cologne, GermanyBudget management and performance monitoring of campaigns on Google Ads, LinkedIn Ads, and MetaCreation of A/B tests for conversion optimizationContent creation for the website, shareDnC blog, LinkedIn, and InstagramSetup and monitoring of lead nurturing funnels using marketing automationManagement of the programmatic ads agency and the SEO agency, and operational implementation of measuresAnalysis of reports and derivation of recommendations for action
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Education
- M.Sc.University of Wuppertal2019Management und Marketing
- B.A.Nordhausen University of Applied Sciences2017International Management