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Servane V.SV

Servane V.

Creative Strategy | Global Ecology | Branding

€560/day
2 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Servane

I am a senior consultant in brand strategy, experience, and storytelling. I support companies, institutions, and organizations in their transformation, positioning, and engagement challenges.

My work involves connecting vision, culture, image, and usage to build clearer, more desirable, and more coherent brands and products. I work on both defining a strategy and its concrete translation: narrative, identity, content, journey, design, and experience.

For over 9 years, between Paris and London, I have worked with executive teams, subject matter experts, and various stakeholders to bring out a common vision and transform it into concrete actions.

I intervene in particular on:

◇ Positioning and brand platform
◇ Brand transformation and change management
◇ Storytelling, key messages, and narrative architecture
◇ Brand experience and customer / employee journey
◇ Creative direction and visual identity
◇ Internal communication, engagement, and change management
◇ Content, presentations, campaigns, and communication tools
◇ Workshop facilitation, collective intelligence, and co-creation

My expertise:

Brand Strategy & Experience Strategy
Communication & Change Management
Storytelling & Narrative Design
Creative Direction & Visual Identity
Employee / Customer Experience
Facilitation, Design Thinking & Workshops
Content Strategy & Editorial Design
AI, innovation, and usage transformation

My way of working:

Each project is designed as a co-creation. I enjoy understanding contexts, connecting ideas, simplifying complex subjects, and creating frameworks that genuinely help evolve practices.
My approach is strategic, creative, and very operational: going beyond the brief, building buy-in, and transforming a vision into a concrete experience.
  • English

    Fluent

  • Spanish

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 15km)

Experience

  • SODEXO
    Senior Brand & Experience Strategist
    CONSULTING AND AUDITS
    July 2025 - September 2025 (2 months)
    Paris, France
    Led the brand strategy and launch of Sodexo Labs, a client co-creation platform designed to foster growth and experiential innovation.

    Strategy & Storytelling: Designed the complete narrative ecosystem — manifesto / customer journey / presentations.
    Creative Direction: Developed visual guidelines covering physical space, digital systems, and brand touchpoints.
    Launch Execution: Implemented and deployed a multi-channel campaign.
    Cross-functional Leadership: Ensured alignment between narrative, design, and operations.
    Brand Strategy Customer Experience (CX) & User Journeys Storytelling Creative Direction & Visual Identity Co-creation
  • Building Diversity
    Senior Editor
    ARCHITECTURE AND URBAN PLANNING
    March 2024 - September 2025 (1 year and 6 months)
    Copenhague, Denmark
    Organization focusing on the collective exchanges of dialogues and knowledge for increased diversity and inclusion in the architecture related fields•
    • Development of "Who Are We Building For?", a publication exploring inclusivity in architecture published by the Danish Architectural Press.
    • Define the brand narrative and creative direction of the publication.
    • Leveraged expertise in inclusive design and editorial management.
    Diversity and Inclusion Editorial Coordination Editorial Design Creative Briefs Editorial Planning
  • ps: DESIGN
    Founder of
    CONSULTING AND AUDITS
    February 2022 - Today (4 years and 4 months)
    Paris, France
    Creative studio specializing in CSR across various sectors.
    The studio blends strategic insights with an inventive spirit to elevate audacious brands. We champion accessibility and inclusion, crafting sustainable solutions that ensure equal engagement with brands for all.
    Whether we are helping you to establish, expand or evolve, we constantly search for innovative ways to solve problems. Our goal is to tailor our approach to meet your specific needs.
    More than just a creative agency, our mission is to make a tangible difference. We are driven by quality and aim to bring value to people's lives.
    Clients and collaborators include Pentagram, Artworklove Studio, Les éditions du Seuil, Novelty Magazine, Condé Nast, Dior, Love Magazine.
    Diversity and Inclusion CSR and Sustainable Development Strategy User Experience Design

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Education

  • Master in Visual Communication
    Royal College of Art
    2019
  • Master in Art Direction & Typography
    ECV Paris
    2017

Skill set

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