Freelancer profile translated to English.
Back to original languageAbout Servane
Public entities, self-employed professionals, SMEs and VSEs, sole proprietors, and associations trust me to manage their various communication channels, to develop their commercial or marketing strategies with them, to design their creative and aesthetic ideas, or to organize events crucial to their business. Short or regular assignments, most often as a service provider, also allow me to remain open to internal company experiences to reconnect with teams or a company's policies, which my "corporate" spirit greatly appreciates!
My missions:
-> SOCIAL MEDIA & WEB
- Establish a brand image, translate it, and bring it to life on digital communication platforms
- Ensure continuity with the company's website
- Manage Instagram, Facebook, LinkedIn accounts with or on behalf of companies/entrepreneurs
- Identify suitable communication channels
- Organize events or contests
- Imagine and direct a multimedia communication campaign:
-> Television - storyboard, partner sourcing, and filming
-> Radio - writing the radio spot
-> Advertising - defining graphic elements and calendar
French
Native or bilingual
Can work on-site
Poitiers (up to 50km)
Experience
- MaycomFreelanceREAL ESTATEJune 2021 - Today (5 years)86000 Poitiers, FranceSeeking clients / Multichannel strategy consultingGraphic design and web design (visuals for all media and HTML-CSS content...)Writing articles, interviews, catalogs, technical sheets, and other web contentSocial media managementPodcast creation (preparation, recording, editing, distribution, and creation of communication materials, excerpts, and visuals to promote your podcast)Teaching in BTS communicationSectors worked in: real estate, culture, entrepreneurship, training, crafts, industry, army/defense, education, associations, commerce, politics...
- ZibelineManager of CommunicationsLEGALMarch 2018 - December 2021 (3 years and 9 months)86000 Poitiers, FranceCommunity management, communication strategy for business leaders and Human Resources.Web writing, social media management, harmonization, internal and external communication strategy for staff, article writing, organization, editorial calendar development, visual creation...
- HolîRetail & Web Partners ManagerApril 2016 - Today (10 years and 2 months)Île-de-France, FranceSALES: > Key account management > Support for retailers in implementing merchandising, product knowledge, sales training in retail locations > Creation of training materials (video / POS / ILV / sales associate sheets) > Management of national and international trade shows (CES Las Vegas - IFA Berlin - Vivatech Paris - Sido Lyon ...) > Identification of new distributors in France and internationally and creation of partnerships > Negotiation of distribution agreements MARKETING: > Development of partnerships and co-branding > Writing and creation of product sheets > Content creation with distributor platforms > Project management: analysis of product/range positioning and highlighting new communication elements > Product marketing: offer analysis, product repositioning (feature evolution, discourse adjustments, marketing mix) > Community Management: management of product e-reputation - occasional management of the crowdfunding contributor community for the flagship product under development
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Education
- Master 2, Marketing/Marketing Management, GeneralIDRAC Lyon2013Master 2, Marketing/Marketing Management, General
- Licentiate degree, Marketing / EconomicsNapier University2011Licentiate degree, Marketing / Economie