Freelancer profile translated to English.
Back to original languageAbout Servane
Your SEO content is useless if Google doesn't show it and if your customers don't read it.
I help companies in the finance, insurance, and real estate sectors gain visibility through useful, credible, and conversion-focused SEO content.
Blog articles, web pages, editorial content: I create texts that meet the expectations of Google, LLMs... and above all, your customers.
Freelance SEO web writer since 2020, I support companies of all sizes, from SMEs to recognized players, such as LeLynx.fr, Roole Media, or Payplug.
🎓 My areas of expertise:
- Fields of expertise: banking, insurance, finance, real estate, B2B
- Other topics covered: health, mobility, educational content
📊 Concrete results
- Articles ranked in the top 3 for competitive queries
- +50,000 monthly SEO clicks generated on some projects
⚙️ My method
Coming from a background in political science and social work, I have developed an analytical ability that allows me to quickly grasp technical or sensitive subjects.
I build each article by considering:
1. Your target audience and their search intentions;
2. Your conversion goals;
3. Your brand identity.
My approach is based on a balance between the clarity of your message, algorithmic requirements, and user experience.
🤝 Let's work together if you are looking for:
- Reliable writing: respecting your editorial charter and deadlines is my priority.
- Real SEO expertise: well-written content is useless if it's not found.
- Quality simplification: I handle guides on life insurance with the same ease as tutorials for growing tomatoes.
Have an SEO project underway or to launch? Let's discuss your goals and see how to generate concrete results.
English
Fluent
French
Native or bilingual
Can work on-site
Paris 12e Arrondissement (up to 10km)
Experience
- IndépendanteSEO Web Writing & Content CreationPRESS AND MEDIAJanuary 2020 - Today (6 years and 7 months)Paris, France
Creation of SEO-optimized content and web writing:
- Writing blog articles, in-depth guides, and thematic dossiers optimized for natural referencing
- Creation of static pages (About, Contact, Landing Pages, product sheets) focused on clarity and reassurance
- Creation of newsletters to engage and retain audiences
- Conducting interviews and simplifying technical subjects (legal, financial, real estate) for the general public.
- Defining editorial strategy to strengthen authority, improve visibility, and maximize conversions (calendar, editorial charter, SEO clusters)
My areas of expertise:
☂️ Insurance and provident schemes: LeLynx.fr, Mutuelle Cocoon, AG2R La Mondiale, Profideo💰 Banking and fintechs: Payplug, Panorabanque, Fintecture, Gotoinvest🏢 Real estate & housing: Garantme, Superneuf, Maisons d'en France, Villas Bella, Réside Études🗺️ Tourism & mobility: Wordlia, La Méridionale, Roole Média🪴 Lifestyle & well-being: Monstera app, Linote, La Kaz naturelle - LeLynx.frSEO Writer specializing in Insurance & EnergyBANKING AND INSURANCEJanuary 2023 - Today (3 years and 6 months)Paris, France
- Writing real-time news briefs to capture search trends on car, motorcycle, home, and health insurance, as well as energy.
- Creating product pages and informative, conversion-oriented articles.
- Semantic optimization to maintain leadership on highly competitive keywords.
- Roole MédiaSEO Web Writer - Automotive and MobilityAUTOMOBILEDecember 2024 - Today (1 year and 8 months)Paris, France
- Production of expert content: writing evergreen articles (driving licenses, traffic law, mobility aid)
- Writing highly reactive news articles (low-emission zones, reforms) to capture traffic (Google Discover and News)
- Strategy & Proactive suggestions: active monitoring of news and regulatory changes to propose relevant topics aligned with the editorial line
- SEO Maintenance & Audit: auditing and regular updating of existing content to ensure information accuracy and maintain Google rankings
- Technical management (CMS): autonomous integration, optimized HTML markup, and structuring of the reading experience to maximize time on page
Reviews
R
Romane
Garantme
Reviewed on 1/13/2025
Servane helped us with writing blog articles! Communication was very clear and the mission was executed quickly. The created content was high quality and SEO optimized. It was a pleasure collaborating with Servane!
Charles
AZURIUS SL
Reviewed on 9/28/2024
We are very satisfied with the articles written. The content is high quality and well-structured. A professional writer, attentive, and who met our expectations. Thank you for this meticulous work!
Recommendations
LR
+1
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Education
- Web WriterGreta creation, design and applied arts2019Apprentissage des techniques rédactionnelles. Apprentissage des spécificités de la rédaction web. Apprentissage de la scénarisation pour l'écriture web.
- Introduction to Digital MarketingCNAM2018Acquisition de savoirs théoriques sur le commerce en ligne, le référencement naturel et payant, les différents modèles économiques sur Internet.