Freelancer profile translated to English.

Description

WordPress, SEO, and acquisition since 2018. I support SMEs, large companies, and major brands with their websites, organic visibility, and paid acquisition.

My specialty: I develop custom tools connected to AI (ChatGPT, Claude, Perplexity), designed to meet the specific needs of each client. I also work on GEO visibility, where 17% of searches are now done via AI.

🤝 They trust me: La Poste, Cetelem, Louis Dreyfus Armateurs, Datawords, Horizon Trading, Groupe PEM, McLloyd, Diane de Polignac, Eclat de verre, Fauve Lunetier, EasyBike

📍 What I do:

✔ Creation and redesign of WordPress / WooCommerce sites

✔ SEO (natural referencing) and GEO (AI visibility)

✔ Google Ads and paid acquisition

✔ Maintenance, audit, performance optimization

✔ Custom AI tools connected to the website

In parallel, I have been teaching in digital schools (INSEEC, Sup de Pub, PEM) for 5 years on WordPress, SEO, and digital marketing.

Directly, without an intermediary agency, for one-off projects or ongoing support. Immediate availability, response 7 days a week via Malt.

Looking forward to hearing from you,

Serkan

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Strasbourg (up to 75km)

My Smart Digital
Freelance Digital Manager
CONSULTING AND AUDITS
September 2018 - Today (7 years and 11 months)
Paris, France
Freelance Digital Manager for SMEs, large companies, and major brands since 2018. I manage their end-to-end digital presence: WordPress/WooCommerce websites, SEO, GEO (AI visibility), Google Ads, and development of custom tools connected to AI (ChatGPT, Claude, Perplexity) according to specific client needs.

Long-term ongoing support:
- Louis Dreyfus Armateurs (5 years, ongoing) — digital support
- Horizon Trading (5 years, ongoing) — redesign, SEO, acquisition, AI tools
- Fauve Lunetier (5 years, ongoing) — e-commerce site support
- Datawords (4 years, ongoing) — digital support
- Diane de Polignac (4 years, ongoing) — digital support
- L'Atelier de Michael (3 years, ongoing) — site management, SEO, and SEA

Redesigns and custom developments:
- Groupe PEM — group site redesign and management
- McLloyd — custom development, site and shop redesign
- EasyBike — redesign of 2 group sites
- Eclat de verre — site redesign

One-off projects:
- La Poste (3 months, 2023-2024) — SEA/Google Ads management, [managed budget X€, ROAS X — to be completed]
- La Cerise sur le Chapeau (since 2019) — WooCommerce e-commerce consulting
- Abby (2 years, until 2025) — site management support
- Wecasa (2 years, until 2025) — digital support
WordPress SEO Google Ads Digital Manager AI
INSEEC Grande École, Sup de Pub, EMCD, Digital College, IMCI Formation
WordPress, SEO, and Digital Marketing Instructor
EDUCATION AND E-LEARNING
August 2018 - Today (7 years and 11 months)
Paris, France
Instructor since 2018 in several digital and business schools in Paris (INSEEC Grande École MSc & MBA, Sup de Pub, EMCD, Digital College, IMCI Formation). Courses in MBA, Master, and Bachelor programs on WordPress, SEO, Google Ads, digital marketing, and integration of AI tools.
WordPress SEO Google Ads AI Webmarketing Strategy
Publicis Media
SEA Consultant
DIGITAL AND IT
July 2018 - January 2021 (2 years and 6 months)
Paris, France
SEA Consultant at Publicis Media (Publicis group), one of the main media agencies in France. Managed Google Ads and Google Shopping campaigns for major clients.

- SEA account audits and strategic recommendations
- Performance optimization (CPA, ROAS, Quality Score)
- Google Tag Manager tracking implementation
- Client reporting and presentation
SEA Google Ads Google Tag Manager Google Shopping Traffic Acquisition