Description

I am an Official HubSpot Solution Provider. I have worked with 20+ companies to successfully implement HubSpot across all their business operations - from marketing and sales to customer service and support. In total, this has generated over $9M in revenue.

I am an expert in CRM automation and demand generation, with a strong focus on generating a high return on investment (ROI) for my clients. I have been working in the B2B Marketing industry for the past 7 years, during which time I have completed many projects requiring efficient tracking and measurement to deliver a strong ROI.

Area of expertise :

• B2B Acquisition & Conversion

• B2B SaaS

• Performance Marketing

• Long Conversion Cycles

• Nurturing Programs

• Lead Generation

• Inbound Marketing

• Demand Generation

• Global Expansion

• Content Marketing

• Lifecycle Management

Industry field of expertise

Languages

English
Fluent
Turkish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Apsiyon
Growth Advisor - CEO Office Member
TECH
March 2021 - March 2022 (1 year and 1 month)
Istanbul, Türkiye
Sales funnel Brand Management Demand Management
Param
Chief Marketing Officer
BANKING AND INSURANCE
June 2020 - January 2021 (7 months)
Istanbul, Türkiye
• Gathered all the power of the company, which is spread over 5 brands, in one brand, Param.
• Created a highly detailed brand identity and culture document for the company from scratch and implemented it company-wide.
• Created go-to-market strategies for all segments of the company. Launched and managed new brand and product campaigns.
• Hired, trained, and managed a 7-person SDR team and 11-person marketing team entirely from scratch.
• Re-organized all teams responsible for revenue, switched their mindset from a task-oriented approach to a customer-centric approach.
• Developed new marketing and sales funnels to measure and improve all stages of funnels & the success of team members.
• Transitioned the company from a direct sales model to lead nurturing, qualification, and product marketing programs, successfully generating 2000+ SQLs per month. (before 150)
Branding Marketing Intelligence Positioning strategy Lead generation Revenue management
Sovos
Marketing Director
DIGITAL AND IT
July 2018 - February 2020 (1 year and 8 months)
Istanbul, Türkiye
• Hired to build and scale B2B sales and marketing programs across EMEA to increase lead generation, customer acquisition, and revenue growth for a company building a global tax compliance software platform• • • Transitioned the company from a face-to-face direct sales model to lead nurturing, qualification, and conversion, successfully generating 30+ MQLs per day.
• Hired, trained, and managed a 4-person SDR team and a 9-person marketing team entirely from scratch.
• Led the implementation of HubSpot CRM to enable marketing and sales automation and analytics.
• Created detailed dashboards to track and analyze sales and marketing performance against business KPI’s.
• Developed brand identity and product marketing to drive brand awareness and product education.
• Managed business integration and public relations to support change management during the Sovos merger.
demand generation Hubspot marketing automation Google AdWords SEO SEMrush Brand content Content marketing