About Sérine
French
Native or bilingual
English
Fluent
Experience
- FreelanceWebsite & E-commerce Creation - Redesign / Digital ConsultingJanuary 2020 - Today (6 years and 5 months)Paris, FranceAs a freelancer for 7 years, I have been supporting my clients in the creation, redesign, and improvement of their websites and e-commerce platforms, primarily on WordPress / WooCommerce / Elementor Pro.My role involves:• Identifying client needs and objectives (strategy, structure, ergonomics, design)• Designing high-performing, clear, and scalable websites• Implementing technical and visual optimizations to improve speed and conversion• Ensuring regular website maintenance and monitoringI also undertake one-off tasks such as corrections, updates, website audits, and technical assistance.Project examples:- E-commerce redesign for Linvosges Hôtellerie- Showcase website creation for Secretoo- Performance optimization for Voltaire Bike- Technical support for Pierre Hermé ParisTechnical environment: WordPress, WooCommerce, Elementor Pro, Google Analytics, GTM, Search Console
- Phenix GroupeDigital Project ManagerSeptember 2017 - August 2019 (1 year and 11 months)Neuilly-sur-Seine, FranceAnalysis of business needs and translation into concrete functionalities, writing specifications. Coordination with technical and business teams to ensure timely delivery of tools.
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Education
- Master of Science - Digital Marketing ManagementINSEEC Business School2019MARKETING DIGITAL /CONCEPTION INTERFACE UTILISATEUR/ACQUISITION DE TRAFIC ET COMMUNICATION /POLITIQUE DE FIDÉLISATION ET ANIMATION DE COMMUNAUTÉ
- E-Business Project Manager Bachelor's DegreeEIMP Paris2017Comprendre l'univers de l'e-business Connaître le cadre légal de l'e-business Mettre en oeuvre le marketing web Organiser et optimiser la communication digitale Maîtriser les techniques informatiques : Excel avancé/Prestashop/Suite Adobe/Wordpress/CMS Manager de l'e-Entreprise : CRM,Supply Chain