About Sergo
English
Fluent
French
Native or bilingual
Experience
- GamnedKey Account ManagerDIGITAL AND ITAugust 2023 - May 2024 (10 months)Genève, SwitzerlandDigital Marketing Campaign:Development of media plans and strategiesincluding various levers (Display, Social Media, DOOH, Connected TV ...etc),monitoring campaign performance, creating data visualization dashboards,creating and presenting reports.Client Portfolio Management:Up and cross selling, pitch, competitiveanalysis, customer relations.Project Management:Orchestration of various stakeholders (client,media trader, external service providers)
- KR WAVEMAKERSenior Paid Social TraderPRESS AND MEDIAJune 2021 - July 2023 (2 years and 2 months)Neuilly-sur-Seine, FrancePaid social campaign:Development and implementation of online social media plansaccording to different objectives (Awareness, Lead Gen, App Install, Purchase....).Selection of media, placements and advertising formats ondifferent platforms (META business suite, Snapchat Ads, TikTok Ads... etc).Performance:Online implementation and optimization of campaigns, monitoring and analysisof performance via automated or non-automated dashboards. Establishment of reportsat the end of the campaign accompanied by recommendationsManager Assistance:Training of junior profiles, job interviews,management of a small team (2 people).Other:Management of third-party data, implementation of CAPI and Pixels, reflection onannual strategies, budget management (+ 3 million euros).Clients:Burger King, Huawei, Cetelem, Trainline, Guerlain, Fred, MAAF, GroupeAsahiOccasional Clients:Santory Beverage , Groupe Calzedonia, Sephora, PernodRicard, Sofibel, Laboratoire Perrigo, Tag Heuer
- BNP PARIBAS SASocial Media Manager (Facebook, Instagram, Twitter & LinkedIn)BANKING AND INSURANCEOctober 2019 - September 2020 (11 months)Paris, FranceEDITORIAL:- Create agency briefs- Manage the creative agency, ensuring the consistency of all produced content- Publish and design posts for the company's social networksSOCIAL PAID:- Create and manage advertising campaigns by setting up KPIs and other performance tracking indicators- Ensure campaign reporting and propose areas for optimization of devicesMODERATION:- Manage comments, questions from Internet users on our publications- Participate in monitoring the e-reputation and image risk on social networksBUT ALSO:- Ensure constant monitoring of social media practices and trends (Benchmark…)- Propose and/or make optimizations on the company's accounts.
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Education
- Mastère Directeur de projets communication - Spécialisation DigitaleISCPA - Institut supérieur des médias2020Communication stratégique Social Media Management SEO-SEA Growth Hacking Mobile marketing & E-commerce Stratégie d'acquisition Graphisme (PAO, Direction artistique, UX design)
- Licence Communication Institutionnelle & CorporateUniversité Evry Val d'Essonne2018Communication Institutionnelle & Corporate Stratégie Publicitaire (analyse de stratégies publicitaires, création d’une stratégie publicitaire) Graphisme (création de logo et flyers à l’aide de la suite Adobe) Relation Presse (rédaction de communiqués de Presse, planification de conférences de presse) Communication événementielle (organisation d’un voyage d’affaire, création d’un stand pour foire)
Certifications
- Google Analytics CertificationGoogle Digital Academy2023
- Google Ads Certification for Search Network AdvertisingGoogle Digital Academy2020