Description

I help organizations turn complex ideas into clear, strategic communication that informs, persuades, and builds trust.

With 8+ years in B2B tech, I’ve worked across content strategy, brand messaging, and executive communications. My experience ranges from messaging frameworks and thought leadership to narrative development for high-impact initiatives like global sponsorships and internal transformation campaigns.

I’m focused on strategic communication for industries where clarity matters, including life sciences and health tech. I collaborate with growing teams to articulate their value, simplify complexity, and strengthen positioning across channels.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Bucharest (up to 50km)

Narrative Forge
Fractional Brand & Communication Strategist (Independent)
January 2023 - Today (3 years and 7 months)
Bucharest, Romania
• Advised B2B tech companies on communications strategy, including messaging frameworks, internal comms guides, and campaign storytelling.
• Contributed to communications for a global sponsorship initiative (Formula One™), focusing on employer branding and positioning the company as a trusted leader in tech consulting.
• Worked with leadership teams to articulate value propositions and translate technical complexity into clear, accessible messaging for different audiences.
Owned communication strategy for a developer-focused SaaS platform, ensuring consistency and clarity in how the brand engaged with technical and business stakeholders.
• Developed messaging frameworks that simplified complex technical products for external and internal use.
• Directed multi-channel narratives (thought leadership, case studies, campaigns) to support sales and brand authority.
• Partnered with leadership on positioning and market communication
Archbee (YC S21)
Head of Content
TECH
June 2024 - July 2025 (1 year and 1 month)
Bucharest, Romania
wned communication strategy for a developer-focused SaaS platform,
ensuring consistency and clarity in how the brand engaged with technical and
business stakeholders.
• Developed messaging frameworks that simplified complex technical products
for external and internal use.
• Directed multi-channel narratives (thought leadership, case studies,
campaigns) to support sales and brand authority.
• Partnered with leadership on positioning and market communication
Atomatik
Communications Strategist (Automation & Tech)
September 2022 - March 2024 (1 year and 6 months)
Bucharest, Romania
• Defined communication strategy for automation products, shaping narratives for executives, IT leaders, and decision-makers.
• Positioned the brand as a thought leader through research-driven messaging on RPA trends and market needs.
• Aligned communications with sales and product priorities to support market credibility.