Freelancer profile translated to English.

Description

Strategic marketing consultant and Digital Advertising professor specializing in client acquisition and business growth.

+€25M managed in advertising investment, optimizing performance and scaling.

+12 years leading digital acquisition and performance marketing strategies.

+200 clients worked across multiple sectors and markets.

Professor at business schools (ESIC Business School, EAE, Nuclio), +2,500 students trained.

Experience with major brands: Movistar, CaixaBank, PSOE, Massimo Dutti, Privalia, Stradivarius, Almirall, Pans&Co, Tous.

Languages

Spanish
Native or bilingual
Catalan
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 50km), Madrid (up to 10km)

CRECE SIN LÍMITE
Head of Paid Media
September 2023 - Today (2 years and 9 months)
Barcelona, Spain
- Creation of new business for the area (development of key presentations and participation in commercial proposals).
- Control of the department's P&L, profitability, and results forecast.
Nobone App
Digital Marketing Director
E-COMMERCE
May 2018 - Today (8 years and 1 month)
Barcelona, Spain
CMO in charge of leading Nobone's Digital Marketing strategy and training the internal team to improve online business performance.

ACQUISITION

• PPC: Setup & development of acquisition and retention strategies. (Google AdWords, Facebook Ads, Instagram Ads, YouTube Ads, Remarketing Audiences...)

• ASO: App Indexing strategies (APP SEO).

RETENTION

• CRM emailing: Coordination and implementation of existing and new email marketing strategies. (Mailchimp)

• Push Notifications: In-app & Mobile Notifications.

COMMUNICATION/BRANDING

• Social Media, Media Press, Influencers, Blogging, Content Marketing...

APP ANALYTICS:

• Google Analytics & Google Firebase & Search Console.
Google AdWords Facebook Marketing Instagram Marketing Google Analytics Firebase Team management Lean startup Start-up
Esic Business & Marketing School
Online Marketing Professor
CONSULTING AND AUDITS
January 2018 - Today (8 years and 5 months)
Barcelona, Spain
Online Marketing Professor.
Objective: Share the correct understanding of the digital channel, as well as the advanced use of tools to improve the performance of digital campaigns.
Curriculum:
1. Online Marketing Introduction
2. Online Marketing Strategies (Push vs Pull)
3. Channels and tools: SEO, SEM, Display, Google Adwords, Analytics, Email marketing, Facebook Ads, Instagram Ads...
4. Ecommerce: Conversion Funnel & Acquisition/Loyalty Strategies.
Training Social media training Wordpress training AdWords training Google AdWords Facebook Marketing Google Analytics

Check out Sergio's experience

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Marketing Management and Commercial Management
Esic Business & Marketing School
2011
Intensive Course on Start-Up Creation
Esic Business & Marketing School
2013

Check out Sergio's education

Sergio T.

⭐ Paid Media Expert | +200 clients | +€25M

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