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Malt Strategy
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Malt Tech Trends 2026
Sergio Sáez De IbarraSS

Sergio Sáez De Ibarra

Google Ads (SEM) and Meta Ads

€350/day
Bilbao, ES
8-15 years
Google Ads
Meta Ads
Instagram Ads
linkedin ads
LinkedIn Advertising

Average response time: 1 hour

Freelancer profile translated to English.
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About Sergio

Digital advertising expert with over 15 years of experience. I work with projects from their launch, growth, and also with mature businesses. I help create profitable strategies and execute them by optimizing, experimenting, and measuring for continuous improvement. I specialize in advertising on the Google Ads, Meta Ads (includes Facebook and Instagram), and LinkedIn Ads platforms.

I manage PPC campaigns entirely: from auditing the situation and competitor analysis, through defining the strategy and creating and optimizing campaigns, based on data that allows measuring the achievement of objectives.

My goal is to maximize the profitability of your investment, using effective strategies.
E-commerce
Consulting and Audits
Digital Business Models
Social Networks
Digital and IT Services

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Lanalden
    Digital Marketing Analyst
    DIGITAL AND IT
    May 2017 - April 2018 (1 year)
    Bilbao, Spain
    1. Planning, execution, and monitoring of digital presence strategies: Marketing, Communication, Development.
    · Preparation of digital plans: Social Media, SEM, SEO, ASO, ORM. Design of Inbound, Outbound & Content Marketing actions.
    · Development of digital audits and competitor analysis, definition of targets and target audience by media and channels, identification of digital trends and business opportunities.

    2. Coordination of digital projects.
    · Analysis of requirements for websites, blogs, and e-commerce platforms: Definition of web architecture, content, preparation of prototypes, supervision of design, layout, programming, quality control
    · Content and communication: Selection of media, channels, messages, reach, audiences, tracking KPIs.
    · Positioning: Design, execution, and monitoring of organic and paid positioning projects in digital environments.
    SEO SEM SEMrush Community management Content Marketing
  • Heepsy.com
    SEO / SEM Strategist
    SOCIAL NETWORKS
    May 2018 - January 2020 (1 year and 8 months)
    Bilbao, Spain
    Heepsy.com is an Influencer search engine that also offers analysis tools to verify the authenticity of influencers and their audiences. This tool specializes in Instagram but also offers searches on other social networks.

    - Creation and optimization of the acquisition strategy. Execution of advertising campaigns on Google Ads, Bing Ads, Facebook Ads, YouTube, Quora Ads, and LinkedIn Ads.

    - On-page and Off-page SEO optimization, the main acquisition channel.

    - Maintenance and optimization of the affiliate program, as well as relationships with affiliates.

    - Web analytics, measuring user behavior using analytics tools and session recordings.

    - Search and implementation of new acquisition channels for continuous growth

    - Conversion optimization. CRO and A/B testing.
    SEO SEM Google AdWords Google Analytics Web analytics Growth hacking Email marketing Facebook Marketing
  • Gemssy
    SEO / SEM Strategist
    SOFTWARE PUBLISHING
    December 2015 - May 2017 (1 year and 5 months)
    Bilbao, Spain
    Web application development company, with which I led the following actions.

    - Creation and optimization of international campaigns on AdWords, Facebook Ads, and LinkedIn Ads.

    - Creation and maintenance of various blogs in different countries, leading the SEO-oriented editorial calendar.

    - Creation of a positioning and growth plan. SEO optimization, both technical and On-Page and Off-Page.

    - Design and planning of Email Marketing campaigns (transactional and newsletters).

    - Web analytics, measuring the growth of the different projects using Google Tag Manager and Google Analytics

    - Implementation of new systems for attracting new users for growth and A/B testing.
    SEO SEM Google AdWords Content Marketing Google Analytics Web analytics Google Tag Manager

Recommendations

Sara BlancoSB
Alex AdradaAA
Sara Blanco and 1 other person have recommended Sergio

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Education

  • Google AdWords (Google Ads) Course
    Bilbao
    2014
    Curso de certificación de Google AdWords (actualmente Google Ads).
  • Google Tag Manager Course
    Lucía Marín
    2018
    Curso de utilización avanzada del gestor de etiquetas: Google Tag Manager. Herramienta que he tenido la ocasión de utilizar durante varios años para la implementación de herramientas y eventos. Este curso fue de gran ayudar para asentar conocimiento y aprender configuraciones avanzadas, así como las buenas prácticas para un mantenimiento sostenible de las etiquetas en el tiempo.

Certifications

  • Google AdWords
    Google
    2014
    Google AdWords SEM
  • Google Analytics IQ
    Google
    2014
    Google Analytics Web analytics

Skill set

LinkedIn Marketing
Google Analytics
Web analytics
Google Tag Manager
Bing Ads
Social Ads
Google AdWords
SEM
Instagram Marketing
Facebook Marketing

Categories