Freelancer profile translated to English.
Back to original languageAbout Sergio
International commercial experience in the wine sector in USA, Brazil, Mexico, Europe, Russia, Japan, Korea, South Asia, and China. Results-oriented and passionate about developing new brands from their inception, generating creative solutions and offering avant-garde proposals for consumers in each target market. Development of strategies for introducing new products in emerging or established markets. Leadership skills providing Inbound Marketing and E-commerce solutions. Quick learning curve and ability to adapt to the changing trends of the FMCG industry. Curious by nature and always seeking market opportunities, even when faced with an initial negative response. Being responsible, structured, analytical, and sales-oriented is of fundamental importance to me. Special interest in specialized training in business consulting and internationalization. International commercial experience in the wine sector in USA, Brazil, Mexico, Europe, Russia, Japan, Korea, South Asia, and China. SEE MORE AT sergiopereletegui.com
English
Fluent
Spanish
Native or bilingual
Can work on-site
Alicante (up to 50km), Madrid (up to 100km), Barcelona (up to 100km), Valladolid (up to 10km), Logroño (up to 10km)
Experience
- BODEGAS CARCHELOChina Area ManagerAugust 2018 - August 2020 (2 years)Murcia y alrededores, España• Started a Chinese subsidiary in the year 2018 and running till date • Developed a team including Sales, After Sales, Warehouse Manager and Accountant • Expansion of the business across Shandong, Shanghai, Beijing, Shaanxi, Guangdong, Zhejiang, Jiangsu • Constant monitoring of purchase orders and monthly sales forecasts.
- Shanghai Esencia del Carche Trading, Ltd上海浦东新区华春路General ManagerJune 2014 - August 2015 (1 year and 2 months)• Moved to Chinese subsidiary in Shanghai of Esencia Wines Group in Spain. Started in 2012. • Supervise the team work and provide on-the-job training. • Drive sales, maintain clients relationship and develop new business across whole China. • Organize ocean shipments with mother company in Spain, freight forwarding and customs clearance. • Performance monthly reports to generate new sales from existing clients.
- ESENCIA WINES GROUPAsia Area ManagerJanuary 2012 - June 2014 (2 years and 5 months)Jumilla, Región de Murcia, España• Maintain and increase sales of the whole portfolio of premium wines in the areas of Asia with special emphasis on Japan (Doshisha), Korea (Hite Jinro), Taiwan (Formosa Vintners & Costco) • Create and implement annual business plans for each of our distributors. • Regular scheduled visits abroad (120 days a year) to analyze the market, support the clients and to seek for new business opportunities. • Responsible for training our distributor’s sales teams by conducting wine master classes and in-store wine tasting events for their clients and potential ones.
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Education
- Master Business Administration ModuleLiverpool John Moores University1998
- Master Degree.Universidad Miguel Hernández de Elche - Camara de Comercio de Alicante1998