Freelancer profile translated to English.

Description

My name is Sergio and I would like to be part of your projects because I believe strongly in branded content to provide a differential value to brands.

I am sure I could fit into your team because I have had the good fortune to work in large companies and train myself to become the professional I am today.

I started working on BTL campaigns, then as a project manager in various advertising agencies until finally specializing in digital marketing and content creation.

Strategy is key. I love working on projects that need that strategic boost to become a success. From digital communication strategies to boost your business to advertising campaigns with specific results.

Measurement is power. Collecting data through analysis tools allows us to make the most of opportunities and refine results.

What are you waiting for to collaborate together?

Languages

Spanish
Native or bilingual
English
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Málaga (up to 50km), Madrid (up to 10km)

UNIVERSIDAD COMPLUTENSE DE MADRID
Head of Digital Communication
EDUCATION AND E-LEARNING
January 2021 - February 2024 (3 years and 1 month)
Madrid, Spain
Definition and implementation of the university's digital communication strategy with all our stakeholders.
- Management and scheduling of content on social media focused on students.
- Control and monitoring of annual advertising campaigns to achieve measurable results.
- Design of employer branding and internal communication strategies through email marketing.
- Digital communication plan and corporate actions focused on the positioning and reputation of the rectoral team.
BEAgency
Content & Social Media Manager
SOCIAL NETWORKS
January 2019 - December 2020 (1 year and 11 months)
Madrid, Spain
-Planning and implementation of the social media strategy for brands.
- Definition of the objectives that each company aims to achieve with its social media actions as precisely as possible.
- Monitoring of actions in this area, checking if the planned objectives and return on investment (ROI) are being met.
- Benchmarking, study of the latest market trends and the possible digital needs of the brands.
- Working together with the Community Managers team, helping them plan their work, giving them the relevant instructions and keeping them updated on all the news.
- Analysis and interpretation of data from external and internal sources, especially those from the Community Management strategy.
Cabify
Digital Content Manager
TECH
October 2016 - December 2018 (2 years and 3 months)
Madrid, Spain
- Planning of national online content strategy.
- Definition and activation of tactical and growth hacking actions to improve digital presence.
- Brand analysis, online reputation and crisis management with insights gathering to design business strategy.
- Exploration of social trends to identify growth opportunities.
- Strategic alliances on social networks with partners, stakeholders and interest groups.
- Integration of Paid (Social Media Ads) in the construction of digital strategies.
- Lead generation campaigns for sales generation and business volume.
- Audience development strategy to increase traffic to corporate sites.
- Negotiation and management of external suppliers and agencies for different campaigns.
- Reporting: dashboards, definition of metrics and KPIs for all channels.