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Sergio L.SL

Sergio L.

WordPress | UX | Conversion Specialist

€150/day
Barcelona, ES
3-7 years

Average response time: 4 hours

Freelancer profile translated to English.
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About Sergio

I help companies, local businesses, and agencies create and evolve websites and landing pages focused on generating more leads, business opportunities, and sales. I combine strategy, user experience (UX), and development to turn a website into a business tool.

I primarily work with WordPress, Elementor, and Gutenberg, developing fast, responsive, and results-oriented projects. I also undertake custom development using PHP, JavaScript, HTML, and CSS, creating templates, tailored functionalities, and integrations adapted to the specific needs of each project.

I regularly collaborate on existing WordPress projects, performing evolutionary maintenance, performance optimization, troubleshooting, API integrations, and development on child themes, ACF, Custom Post Types, and custom plugins. When the project requires it, I work with Git, shared repositories, and development environments to maintain a secure and organized workflow.

My goal is to develop solutions that not only function well technically but also offer a good user experience and help achieve real business results.
  • Spanish

    Native or bilingual

  • English

    Conversational

Can work on-site
Barcelona (up to 50km)

Experience

  • mktsergiolopez.com
    Freelance Web Designer & Digital Marketing
    May 2023 - Today (3 years and 3 months)
    Barcelona, Spain
    I develop WordPress web projects focused on business and conversion. I work with companies and professionals who need a clear, structured website focused on customer acquisition.

    My work ranges from defining the structure and user experience to design and development in WordPress, applying UX, conversion, and responsive design principles.

    I have developed corporate websites and landing pages for professional services, digital businesses, and e-commerce projects, always with the goal of transforming visits into real business opportunities.
    WordPress UX Conversion Rate Optimization (CRO) Web Design Elementor
  • Freelance
    Digital Marketing and Web Analytics Support
    February 2021 - January 2023 (1 year and 11 months)
    Barcelona, Spain
    Participation in digital marketing projects aimed at improving customer acquisition and website performance. Support in web analytics tasks, conversion measurement, and content optimization, primarily working in WordPress environments.

    Collaboration in improving user experience, analyzing visitor behavior, and supporting the structuring of pages and landings with a conversion focus.
    Web analytics Conversion Tracking Digital Marketing Content Optimization User Experience (UX)

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Education

  • Higher Level Vocational Training in Web Application Development (DAW)
    IOC
    2026
    CFGS Desarrollo de Aplicaciones Web (DAW)
  • Advanced Program in Digital Marketing and E-commerce
    EAE Business School
    2022
    Programa Superior en Marketing Digital y Comercio Electrónico

Skill set

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