Sergio García Ávila

My name is Sergio García, I am a freelance data analyst, here in Madrid, and I would like to collaborate with you on digital analytics/data topics.

I have worked as a multi-account manager with clients such as BBVA, Mapfre (worldwide, with all countries), Affinity, Caser, Mutua Madrileña, Carolina Herrera, L'Oréal, Lefties, Randstad, etc., managing digital analytics as well as CRO, UX, and data-driven strategies.

I have experience working on both data and digital marketing projects, providing valuable insights and even offering tool training. The main functions in which I can help you are:

❑ Digital analysis using the Google Analytics tool.

❑ Digital analysis using the Adobe Analytics tool.

❑ Strategic CRO planning.

❑ CRO and conversion funnel analysis.

❑ A/B test analysis and planning.

❑ Digital asset analysis.

❑ Performance analysis (Social Ads and Search Ads).

❑ Use of visualization tools such as Tableau, Data Studio, Tableau, and Power BI.

❑ Campaign measurement and parameterization.

❑ Design customized digital measurement solutions according to client requirements.

❑ Technical configuration and implementation of digital analytics tools.

❑ Validation and auditing of digital analytics tools.

❑ Report/dashboard creation according to client needs.

❑ Content creation for training and its delivery (in Spanish and English).

❑ Continuous training in the digital technologies and disciplines of the industry.

❑ Technical support and incident resolution for the client.

❑ Support in digital marketing, UX, SEO, SEM, and graphic design projects and strategies.