Freelancer profile translated to English.
Back to original languageAbout Sergio
Creative with over 20 years of experience in agencies, brands, and advertising, communication, and experiential marketing projects.
Specializing in creative conceptualization, 360 campaigns, brand activations, events, retail, and creative production for national and international clients.
Experience leading multidisciplinary teams, developing ATL, BTL, and digital content campaigns, as well as managing projects from strategy to final execution.
Senior profile oriented towards agencies and advertisers seeking conceptual creativity, visual solvency, and production capacity in freelance, hybrid, or remote modality.
English
Conversational
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- VESARTProduction DirectorDIGITAL AND ITDecember 2024 - May 2026 (1 year and 5 months)Madrid, SpainDirection and management of production for experiential marketing, events, and brand activation projects.• Supervision of technical production and project manufacturing.• Coordination of suppliers and technical teams.• Logistics management and quality control in installations and events.Clients: Real Madrid, NFL, Walt Disney, Puy du Fou Spain.
- Efecto ColomboArt DirectorDIGITAL AND ITJune 2021 - December 2024 (3 years and 6 months)Madrid, SpainCreative direction and development of communication and content campaigns.• Conceptualization and development of creative campaigns.• Art direction and supervision of graphic and digital production. • Content development for campaigns and social media.Clients: Grupo Social ONCE, Banco Santander, UMusic Hotel Madrid.
- Burger King - RBI GroupCreative DirectorRESTAURANTS AND FOOD SERVICEDecember 2019 - May 2021 (1 year and 5 months)Madrid, SpainCreative lead on retail marketing, brand activation, and product launch projects for the Spanish market.• Development of BTL campaigns.• Point-of-sale communication.• Art direction and visual development.Art direction · Creative direction · Experiential marketing · Brand activation · Integrated campaigns · Brand experience · Creative strategy · Integrated marketing · Event production · Content development · Team leadership · Production management
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Education
- Digital MarketingComunidad de Madrid2008Como integrar el marketing online con el tradicional
- Digital MarketingIE BUSINESS SCHOOL2006Planes, estrategias, campañas online, proyectos e-commerce, posicionamiento, web...
Certifications
- Adobe PhotoshopAdobe2000
- Adobe IndesignAdobe2005