Freelancer profile translated to English.
Back to original languageAbout Sergi
👋🏽Hello! My name is Sergi Morancho, I am a 🥇 SEM Marketing Manager expert in Google Ads, Social Ads, Affiliate Marketing, and all types of channels for acquiring new users and sales.Annually, I manage over 4M euros in advertising with annual returns exceeding 17M euros.
Let me tell you a bit more about me:
➡️ I have 10 years of experience in the Paid Media sector, with over 5 years in agencies.
➡️ 360º Management: Experience in strategy definition, campaign implementation, optimization, and reporting.
➡️ I always stay updated on the various channels I specialize in: Google Ads, Meta/Facebook Ads, TikTok Ads, LinkedIn Ads, Bing Ads, Awin, etc.
➡️ With a very analytical background: I started my career as a programmer and have also managed analytics departments (focused on performance) over the years, so I have in-depth knowledge of processes and tools like GTM, Analytics, GA4, Tableau, Looker/Data Studio, Pixels, Tags, etc.
➡️ Over the years, I have increasingly specialized in sales campaigns. I currently focus on KPIs such as ROAS, ROI, Sales, CPA, incrementality, etc.
🎯Currently, I help medium and large companies with focused and specific strategies and executions to start generating results, increase current campaign performance, and have more profitable channels.
✅ It will be a personal process. I like to fully understand each client's business. The more I know, the more I can help you.
✅ Consistency and self-improvement. I am competitive, so I continue to train daily to improve within the Paid Media community.
💬 If you want to transform your business or project, write to me now and let's get started!
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Remote only
Primarily works remotely
Experience
- StayforlongSEA ManagerTRAVEL AND TOURISMJuly 2024 - Today (1 year and 11 months)Barcelona, Spain🌎SEM management in 32 countries🌍•Define and exectute SEM and PPC strategies and structures.•Create and optimise campaigns in Google Ads, Microsoft Advertising, Meta, TikTok and Affiliates.•Budget management.•Structuring new sales channels.•Support in CRO, Growth, UX, automation and sales funnels.
- GrowWithLeadsCEO & Marketing ManagerCONSULTING AND AUDITSOctober 2022 - Today (3 years and 8 months)Barcelona, SpainCompany specializing in acquiring quality Leads for your business. At GrowWithLeads, we are experts in connecting you with real customers looking for your services when they need them most. Through exhaustive filtering, we ensure that every Lead or Potential Customer we send you is interested in your services. Forget about searching for clients and focus on what you do best, selling. We'll take care of the rest.https://growwithleads.tech/
- EAEBusinessSchoolProfessor of Digital Marketing, Entrepreneurship and InnovationEDUCATION AND E-LEARNINGOctober 2024 - Today (1 year and 8 months)Barcelona, SpainI teach students how to work on marketing strategies, oriented towards PPC/SEM to increase sales in e-commerce and services. Very practical methodology on best practices in the main acquisition tools such as Google Ads, Meta, Affiliate Marketing, etc.Additionally, we teach learning and technological innovation models to start a digital project and brand.
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Education
- Master's degree, Digital Marketing & E-commerceLa Salle BCN2017Master's degree, Digital Marketing & E-commerce
- CFGS Web Applications DevelopmentILERNA FP Online2016CFGS Web Applications Development
Certifications
- Google Analytics Individual QualificationGoogle2021
- Google Ads Search CertificationGoogle2021