Sergi Martin

I led the implementation of Salesforce solutions in a rapidly growing online training company, aiming to optimize business processes and improve operational efficiency. I worked closely with sales and post-sales managers to analyze and redesign processes in Sales Cloud and Service Cloud, achieving significant improvements in key areas. I coordinated the Agile delivery cycle, managing the backlog, sprint planning, testing phases, and sprint reviews with technical and business teams. I played a central role in training internal teams, leading the transition of developers to Apex and Lightning Web Components (LWC) and training the Helpdesk team to Salesforce Administrator level. Additionally, I supported the change management process through documentation and training activities, and collaborated as a Marketing Cloud consultant to improve platform adoption and customer engagement. [IMAGE]

Senior Salesforce Developer specializing in Lightning Web Components (LWC), with extensive knowledge in designing modular, reusable, and high-performance frontend architectures on the Salesforce platform. I acted as the technical reference for the interface layer, integrating LWC with Apex, Flows, and standard Salesforce functionalities in Sales and Service Cloud environments.

I led the implementation and evolution of Salesforce solutions, designing architectures aligned with business requirements to optimize processes in Sales, Service, and Field Service. I coordinated technical teams and translated functional needs into robust, scalable, and maintainable solutions, also taking on Scrum Master responsibilities to structure delivery and technical tracking. Additionally, I developed demos and pilots, managed Experience Cloud and partner portals, and collaborated with Marketing Cloud to optimize automated journeys and cross-platform integration.