Sergi G.

I led the visual identity of Evolve, a growth-stage edtech startup, ensuring brand consistency throughout the expansion process. I directed the production of digital content for social media, achieving over 63 million views in 90 days. I redesigned the Evolve website in Framer to align with the company's new business model, working alongside IT, development, and SEO teams. I collaborated with marketing, product, and growth teams to create landings, decks, campaigns, and B2B materials focused on business objectives. I improved the performance of paid media campaigns by designing clearer, conversion-oriented creatives. I built the design system in Figma, centralized the asset library, and optimized internal workflows to speed up the team's work.

I developed the visual identity of Break Padel from scratch, creating the entire design system in Figma and establishing the brand's visual foundations. I designed assets for multiple channels: social media, product visuals, events, and new club opening campaigns. I worked with the marketing and operations teams on campaigns for tournaments and launches, managing deliveries with tight deadlines. I created motion graphics in After Effects to communicate product launches and updates more dynamically.

I was part of the project from its beginnings, helping to build the brand's identity and values from scratch. I participated in the community's growth to exceed 56,000 followers. I collaborated with brands and companies in the sector such as Realme, Activision, Riot Games, and EA.