Serge Leuranguer

Looking to improve your digital marketing strategy?

This generally involves:

- Improving your analytics tracking (tracking, dashboards, reporting)

- Optimizing the conversion rate of your website or applications.

- Developing your "organic" audience (SEO, emailing, CRM)

- Revising your paid acquisition strategy (search, display, partnerships)

With over 15 years of experience in developing digital performance, I can help you tackle these challenges and achieve your goals.

Project Manager in an agency, then Head of Web Acquisition and Head of Audience and Monetization for clients, I have been independent for 4 years.

I specialize in developing digital performance, whether for audience acquisition or web & mobile product performance issues.

My areas of intervention:

- Support for website redesigns: desktop, tablet, mobile

- Audit and analysis of web and mobile acquisition campaigns: SEA, display.

- Creation and optimization of Web Analytics dashboards

- ASO optimizations & SEO recommendations.

- Support for recruiting and organizing digital teams.

- Management of digital agencies on behalf of clients.

- Support in defining objectives.

- Creation and updating of management reports.

- Support in implementing DMPs.

- Digital product development, needs assessment, specifications, functional specifications. Agile mode.