Freelancer profile translated to English.
Back to original languageAbout Serge
Clarity /// Structure /// Dynamics
As a freelancer or interim manager, I support you in solving strategic challenges in the areas of marketing, media planning, and digitalization.
My strength lies at the interface of strategy, conception, and implementation, and the combination of analytical thinking with creativity.
Here's how I can support you:
/ Marketing and communication concepts
/ Media strategies
/ Management of strategy pitches
/ Innovative brand and product concepts
/ Market analysis & competitive intelligence
/ Ideation workshops and keynotes
/ Second, critical opinion & sparring partner
Selected, implemented projects:
/ Product marketing for cinema films (incl. development of creative materials such as trailers and film posters, as well as creation of funding applications)
/ Development of a marketing concept for a regional food producer
/ Marketing insights & market analysis for a German food retailer
/ Communication planning for an international entertainment client
/ Concept consulting for the development of a marketing analysis tool
/ Brand development and sales concept for a holiday resort provider
/ Strategic consulting for an EdTech startup
/ Ad-hoc consulting for various expert networks
German
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Hamburg (up to 50km)
Experience
- SelbständigFreelance / Interim Manager - Marketing, Media, DigitalizationDIGITAL AND ITApril 2020 - Today (6 years and 4 months)Hamburg, GermanyStrategy consultant for marketing, media, and digitalization.
- Bauer Media GroupGlobal Business DevelopmentPUBLISHINGJanuary 2019 - March 2020 (1 year and 2 months)Hamburg, Germany- New business projects to support the digital transformation of the group.- Identification, development, and evaluation of new business models- Internal strategic consulting
- Beiersdorf AGDirector New BusinessFASHION AND COSMETICSMarch 2018 - September 2018 (6 months)Hamburg, GermanyConception and market launch of innovative products & brands in the personal care sector.
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Education
- Diploma - International Business StudiesUniversity of Paderborn2003Betriebswirtschaftliches Studium mit internationaler Ausrichtung - Schwerpunkt Marketing
Certifications
- Scrum Master (PSM 1)Scrum.org2020
- Design Thinking MasterXDi2020