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Sergei ZykovSZ

Sergei Zykov

Payments Strategy Manager

€882/day
Kuala Lumpur, MY
3-7 years

Average response time: 1 hour

About Sergei

Senior Fintech Strategy & iGaming Payments Consultant

Strategic leader with 10+ years of experience at the intersection of iGaming, Global Payments, and GTM Strategy. Most recently at Xsolla, I acted as a Payment Consultant for Tier-1 merchants, specializing in the "hard" side of commerce: complex pay-in funnels, APM localization (MEA, India, SEA), and embedded finance propositions.

What I bring to your project:

Strategic Proposition: Bridging Stanford-trained Product Management logic with Harvard Fintech insights to build scalable payment tools.

Market Expansion: Navigating regulatory/technical friction to unlock multi-million USD transactional growth in emerging markets.

Commercial Architecture: An "outside-in" perspective (Ex-CMO) that aligns technical rails with aggressive revenue goals.

Available for: Strategic Advisory, Payment Roadmap Design, and GTM Execution. Currently relocating to the Netherlands.
  • English

    Fluent

  • Russian

    Native or bilingual

Can work on-site
Kuala Lumpur (up to 50km)

Experience

  • Xsolla
    Payments Partnerhip Manager
    TECH
    June 2023 - Today (3 years and 2 months)
    Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
    • - Tier 1 Relationship Management: Own and develop high-touch, consultative relationships with major merchants and partners , acting as a primary business advisor for global payment strategies.
    • - Cross-Functional Orchestration: Collaborate with Product, Legal, and Compliance teams to ensure operational readiness and localized integration of PSPs.
    Payments Partnerships Video games Fintech E-commerce
  • @Xsolla Labs
    Marketing Strategist
    April 2023 - June 2023 (2 months)
    Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
    New products and ideas test lab.
    Fast cycling projects (3 months) to test MVPs and ideas.
    Multiple projects Matketing Strategist and GTM lead.
  • Xsolla
    Product Marketing Manager
    December 2020 - April 2023 (2 years and 4 months)
    United States
    GTM Strategy: Engineered and executed go-to-market plans for core Xsolla products (Payouts, Crypto/NFT widgets), directly impacting global revenue generation.

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Education

  • Digital Marketing Confluence Fundamentals Badge Jira Fundamentals Badge Developing Your Emotional Intelligence
    Digital Marketing Confluence Fundamentals Badge Jira Fundamentals Badge Developing Your Emotional Intelligence
  • Fintech
    Harvard Online
    2024
    Fintech

Skill set

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