Serge Couvreur

• designing and implementing sales strategies

• developing new markets (Benelux & EMEA)

• managing key accounts, teams, or commercial trajectories • achieving growth through targeted actions and follow-up

→ Co-responsible for the commercial development and market approach of an innovative (SaaS) marketing platform around gamification (Luckio).

→ Focus on FMCG and retail (including DIY): development of activating sales campaigns and digital marketing actions that stimulate store visits, interaction, and conversion.

→ Prospecting, customer acquisition, and strategic support for Belgium and the Netherlands.

• Building and managing the Business Unit (discontinued due to management restructuring).

• Developing and implementing commercial strategies.

• Managing international large accounts such as HG, Decathlon, and Coca-Cola (via HH Global).