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Serge CastorSC

Serge Castor

Analytics Consultant, Web Tracking and Data Viz

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Serge

Hello! 👋

I am passionate about data and its potential to tell fascinating stories. As an **Analytics Consultant**, I specialize in transforming your numbers into impactful insights that boost your projects and optimize your performance. With expertise in Web Tracking, I ensure that every visitor to your site is correctly tracked, allowing you to better understand their journey and maximize your conversions.

Since I also love the web, I'm a pro at **Web Analytics**, ready to optimize your site to make it a hit! And to top it all off, I'm an ace at **Data Viz**, capable of creating stylish and interactive dashboards that make your data as clear as it is visually appealing.

Need a custom dashboard, in-depth analysis, or just a little help to better understand your data?I'm here for that, with a smile too!😄
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Prisma Media
    Lead Marketing Analytics
    PRESS AND MEDIA
    August 2023 - Today (3 years)
    Gennevilliers, France
    - Google Tag Manager
    - Firebase
    - Google Analytics 4 / Universal Analytics / Parse.ly
    - Looker Studio / Salesforce Analytics
    - Google Cloud Platform (BigQuery)
    - SQL/JavaScript/Python
    - Jira
  • ORANGE
    Expert Digital Data Analyst
    TELECOMMUNICATIONS
    October 2020 - August 2023 (2 years and 10 months)
    Arcueil, France
    Missions:
    - Analytics Trainer at Orange France
    - Analysis Presentation
    - Definition of web and mobile tagging plans
    - Monitoring of digital acquisition campaigns and customer journeys
    - Creation of dashboards and performance indicators
    - Participation in continuous improvement and optimization of steering tools

    Skills and tools:
    - BigQuery
    - Tealium
    - Google Tag Manager
    - Firebase
    - Google Analytics 4 / Universal Analytics
    - Looker Studio
    - SQL/JavaScript

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Education

  • Master Data Management
    Sup de Pub
    2020

Certifications

  • Google Analytics Individual Qualification Certification
    Google
    2020
  • Contentsquare Certification: General Expert
    Contentsquare
    2019

Skill set

Categories