Freelancer profile translated to English.

Description

You have data, but it's not working for you yet.

That's often where I come in: poorly configured tracking, underutilized CRM, campaigns driven by instinct. I bring method and clarity back into this, from diagnosis to execution.

Hybrid profile: data × marketing × tech. I deliver things that are useful, not slides.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 50km)

Banque Populaire du Nord
Web Analyst
BANKING AND INSURANCE
February 2019 - Today (7 years and 6 months)
Marcq-en-Barœul, France
Writing & implementation & optimization of the tracking plan
User journey analysis & optimization
Audience creation for commercial opportunities
KPI identification and Dashboard creation for activity monitoring for business units and markets
Management of Google and Facebook advertising campaigns
A/B testing implementation
Skills: Data analytics · Web analyst, Traffic manager, Data Viz
**Tools**: Adobe Analytics & Google Analytics & AT-Internet (Piano), Tealium & Google Tag Commander, Kameleoon, Hotjar, Google Ads & Facebook Ads
Web Analytics Social Media Adobe Campaign Kameleoon Alteryx
Banque Populaire du Nord
CRM Campaign Leader
BANKING AND INSURANCE
October 2023 - February 2026 (2 years and 4 months)
Marcq-en-Barœul, France
Continuing tasks in Web Analytics and as Traffic Manager.

Assisting business units in qualifying their needs (scope, target, content…) and challenging them if necessary to propose the best data marketing solution.
Defining and implementing digital marketing actions via the CRM tool to acquire new customers, develop their loyalty, and support them in their daily lives.
Optimizing the relevance of commercial solicitations and ultimately increasing CRM Performance.
Analyzing and Creating reports for business users and decision-makers.
Representing the bank and participating in Group DATA and CRM community workshops.
Assisting and training employees to develop their skills (SAS, CRM, SI...)
Skills: Data analytics · Customer relationship management (CRM) · Data science · Digital marketing · Project management
**Tools**: Alteryx, SAS, Power BI, Looker Studio, Python, Teradata, Adobe Campaign, Adobe Analytics
Microsoft Power BI Alteryx Google Ads Campaign Adobe Campaign CRM
Fives
Web Developer
April 2018 - August 2018 (4 months)
Lille, France
Development Environment:
• Development Tools: SCRUM, GIT, BITBUCKET, JIRA
• Languages and Frameworks: JQUERY, PHP, CAKEPHP, AJAX
• Databases and data streams: MYSQL, JSON
JavaScript Database PHP/MySQL XML/JSON Ajax