Freelancer profile translated to English.
Back to original languageAbout Serfati
You have a good product, satisfied customers — but not enough new clients coming in every month.
Your acquisition is blurry. Your pipeline is not structured.
You don't have the time or the budget to hire a salesperson.
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WHAT I DO SPECIFICALLY
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I structure your customer acquisition from A to Z —
and if you need, I'll prospect and close for you.
STRATEGY & SETUP
→ B2B and B2C acquisition strategy adapted to your market
→ Complete sales pipeline construction:
targets, scripts, sequences, objections, CRM
→ Setup of Google Ads and Meta Ads campaigns
with controlled budget (€200-€500/month)
SALES EXECUTION — EXTERNALIZED SDR / BDR
→ Outbound prospecting in your name: cold call,
cold email, LinkedIn outreach
→ Lead qualification and appointment setting
→ Closing: I can conduct sales calls
up to the signature if needed
→ Follow-ups, pipeline monitoring, weekly reporting
COACHING & TRANSFER
→ Live sales coaching: I make calls in front of you, you prospect in double-listen, I debrief in real-time
→ Training your teams in sales
→ Delivery of a complete system that you keep
after the mission
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TYPICAL RESULTS IN 90 DAYS
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→ A structured sales process that runs without me
→ Qualified leads coming in every week
→ Sales appointments booked
→ A founder or a team trained to sell with a method
→ Tools in place: scripts, sequences, reporting
→ Training Claude Work, Claude Code,
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FOR WHOM
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Founders of SMEs (1 to 15 people) who want
to structure their growth without hiring a full-time salesperson — or who need immediate sales support while waiting to hire.
Sectors: B2B services, consulting, training, SaaS, personal services, real estate, events.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Groupe industriel (mission longue)Consultant Business Development & B2B ActivationJanuary 2021 - November 2023 (2 years and 10 months)Paris, FranceLong-term consulting mission with an industrial group, focused on structuring and improving the effectiveness of B2B sales actions.Role:Analysis of existing sales systemsClarification of messages, offers, and targetsStructuring of conversion-oriented business actionsDirect collaboration with sales and marketing managementImproving the clarity and impact of B2B actionsObjective: accelerate sales performance, reduce friction, and improve opportunity conversion.
- FreelanceOutsourced Sales Director — SMEs & Solo FoundersJanuary 2020 - Today (6 years and 5 months)In 3 years of freelance missions, I have helped SME founders transition from a non-existent sales process to a system that generates leads and closes deals without them.My approach: diagnose, structure, automate with AI, train — and leave a process that runs on its own.👉 I intervene when the focus is business, not marketing.Typical interventions:Clarification of the value proposition and offersStructuring of B2B outbound strategiesQualified lead generationCreation of sales scripts & follow-up sequencesOptimization of the sales pipeline and processSupport for closing, especially on high-ticket offersDepending on the projects, possibility of targeted introductions to relevant executives or entrepreneurs when it creates a real commercial leverage.Field-oriented, results-driven approach, with a clear focus:👉 appointments, sales, revenue.
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Education
- Master of LawParis 1 - La Sorbonne University2015Fondamentaux en droit, économie et analyse stratégique.
- Bachelor of LawParis 1 - La Sorbonne University2013