Serena Vitti

I design and manage growth-oriented acquisition strategies at the local, national, or international level. I support SMEs, startups & large groups through the entire Search and digital marketing landscape.

✓ SEO & GEO - Organic Search :

technical audit, content, popularity/netlinking, GEO/LLM, Google Shopping, Reddit, IAO.

Deliverable: strategy with recommendations & action plan

✓ SEA - Google Ads :

audit of your Google Ads campaigns, landing pages, and analytics.

✓ Analysis and optimization of customer journeys and conversions on your site :

conversion funnel analysis, user engagement & retention, implementation of an iterative data-based process.

✓ Monitoring performance indicators, results analysis, continuous improvement

✓ AI (prompting or automation) :

process automation, content creation, increased mentions in LLMs..

About me:

8 years of experience in digital acquisition (e-commerce, B2B/B2C), with a strategic, impact-driven approach and dedicated & human support.

Passionate and curious. Trilingual (French, English, Italian), I adapt to multicultural and international contexts.

📩 Have a need or a project? Contact me.