Serena Vera

I am a creative and strategic professional with experience in digital marketing, specializing in social media management, Meta Ads campaigns, and creative direction. Throughout my career, I have worked on developing the online identity and presence of brands, combining data analysis with a solid aesthetic and narrative perspective.

As a community manager, I focus on building authentic communities and generating content that truly connects with audiences. Through Meta Ads, I design and implement results-oriented campaigns, constantly optimizing based on metrics and user behavior. And from creative direction, I bring an integral vision that cares for both concept and execution.

What I bring to a company goes beyond management: I engage with the brand, understand its essence, and translate it into strategies and content with personality. I differentiate myself by my ability to unite creativity and strategy without losing authenticity, generating proposals that not only work but also connect.

I work from intuition, but with an analytical basis. I am interested in creating brands with identity, not just presence. I believe in communicating from genuineness, building real connections, and offering a fresh, committed, and constantly evolving perspective.