Serdar May

Market analysis & strategy: CRM strategy / improved targeting. Financial planning & budgeting: approximately 10% expense reduction - better logistics, price harmonization, reduced costs on our storage options. Brand communication plan construction – VIP strategy management (gifts, campaigns). Competitive analysis – competitor mapping, competitive intelligence, and trend analysis. Academic research – Reading and summarizing several theses (Marketing / Communication / Finance).

Management of the development and launch of an AI-based stakeholder mapping tool. Coordination of the development and closure of various research projects on social acceptability. Transformation of research results into operational actions - Creation of protocols, deliverables. Management of associated budgets. Internal communication orchestration: Creation of the communication plan - preparation and animation of webinars, articles, interviews, and benchmarks. Stock/inventory management. Client consulting. Event management.