Freelancer profile translated to English.

Description

I am a Web Data Analyst, specializing in the analysis of web data to support strategic decision-making. Thanks to my mastery of tools like Google Analytics, Matomo, and Adobe Analytics, I explore user behavior to optimize their online experience.

I regularly work with data visualization tools such as Looker Studio, Power BI, or Tableau to create dynamic, readable, and useful dashboards for business teams. I also have a good knowledge of SQL and Python, which allows me to manipulate data effectively and automate certain tasks.

I particularly appreciate conversion-oriented projects, such as optimizing the purchase funnel, understanding user journeys, or evaluating the performance of marketing campaigns. My goal is to make data speak to create value, by translating it into clear and actionable recommendations.

In the medium term, I wish to evolve towards a more strategic role, combining advanced analysis, team support, and management of high-impact digital projects. I also aim to strengthen my data science skills to bring a predictive dimension to my analyses.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Avenir Apeï Carrières-sur-Seine,
Communication Officer
April 2022 - October 2022 (6 months)
Île-de-France, France
Development of internal and external communication. Organization of events and creation of communication tools. Content writing and website management on WordPress. Partnership research and report writing.
Groupe BPCE Paris,
Customer Experience Project Manager / Digital Analyst
September 2024 - Today (1 year and 9 months)
Île-de-France, France
Writing functional specifications and tagging plan for new digital journeys. Monitoring development, integration testing, and bug fixing. Analysis of journey performance and digital satisfaction surveys. Design and implementation of interactive dashboards for performance data visualization. Identification of blocking points and proposal of alternative solutions through A/B Testing.
Groupe Alpha Paris,
Marketing Project Manager
October 2022 - August 2024 (1 year and 10 months)
Île-de-France, France
Implementation of marketing automation projects and optimization of web performance. Design of dynamic dashboards for KPI monitoring. Preparation, distribution, and analysis of mailing campaigns. Exploitation and analysis of marketing data to improve performance.

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Master of Science
INSEEC MSc Paris
2025
Master of Science
DUT Techniques de Commercialisation
Université Paris-Saclay Évry-Courcouronnes
2023
DUT Techniques de Commercialisation

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