About Eliane
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French
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Chinese
Basic
Experience
- DigitadNatural Referencing Strategist - SEOINTERNET OF THINGS (IOT)October 2021 - Today (4 years and 8 months)Montréal, CanadaStrategy:◊ Analysis and understanding of the sectoral, geographical, and strategic challenges of each client◊ Implementation of SEO Strategies for different types of websites. (local, E-commerce, franchise, and YMYL)• Technical SEO:- Technical SEO Audit- Recommendations for optimization areas (robots.txt, sitemap, link building optimization, EAT, canonical tag, hreflang, title tags, alt text tags, Google My Business, Google Merchant Center...)- Application of recommendations- 301 Redirect Plan• On-Site SEO:- Semantic Audit (+ cannibalization study)- Internal linking, site structure, clusters- SEO Writing and Optimization- Title tag and meta description optimization plan• Off-Site SEO:- Off-Site Audit- Management of netlinking campaigns (keyword selection, anchors, URLs, and partner sites based on budget)- Launch and monitor netlinking campaigns💻CMS used:- WordPress- Shopify- Lightspeed- Wix◊ Annual reviews, strategy renewal, and management of complex performance issuesClient Relations:◊ Management of an SME client portfolio◊ Acting as a strategic partner to clientsOperations:◊ Execution of one-off mandates: SEO Audit, redesign support, UX Audit, YouTube SEO support◊ Analysis of performance reports and client meetings to present resultsManagement & Structuring:◊ Support for the department director in various structuring projects (new product, new internal process, etc.)
- SEMJuiceJunior SEO Account ManagerCONSULTING AND AUDITSJanuary 2021 - October 2021 (9 months)Montpellier, France- Client portfolio management- Off-Site Audit (DR, DA, TF, CF, anchors, destination URLs, toxicity...)- Backlink strategy- Support in defining their link strategies (monthly budget 150 to 2000 euros, number of links, partner site strength, anchors, destination URLs...)- Launch and monitor netlinking campaigns- Respond to various client SEO requests
- Joyeux Pull de NoelFounder - Referencing ManagerFASHION AND COSMETICSDecember 2019 - Today (6 years and 5 months)Creation of an e-commerce site specializing in the sale of Christmas sweaters for the whole family.SEO Project: content optimization, opportunity analysis, site structure, netlinking, Shopify to WordPress migration for an international SEO strategy.
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Education
- Master's DegreeSichuan Agricultural University2020
- Master's degreeICN Business School2020