Freelancer profile translated to English.
Back to original languageAbout Allan
SEO & Technical SEO Consultant: Boost Your Google Visibility
Freelance SEO consultant and natural referencing expert with over 6 years of experience, I support B2B and B2C companies in their SEO strategy to improve their Google visibility, generate qualified traffic, and boost their digital acquisition.
After experiences at Neil Patel Digital, SFR, and Selectra, I now work as a freelance SEO consultant on Malt on high-stakes natural referencing missions: technical SEO, crawl and indexing optimization, complex SEO migrations, SEO content strategy, netlinking, GEO (Generative Engine Optimization), generative AI, and conversion optimization (CRO).
I have worked on high-volume SEO environments, particularly during migrations of over 100,000 URLs, with critical issues of technical SEO, crawl budget management, SEO performance, and organic traffic maintenance.
My approach as a freelance SEO consultant is performance and results-oriented: concrete SEO recommendations, prioritized according to their business impact, with a logic of ROI and continuous optimization of organic visibility.
Freelance SEO Consultant Missions:
- Complete technical SEO audits & GEO audits to improve natural referencing,
- Technical SEO optimization, crawl, indexing, and Google performance,
- Complex SEO migrations and organic traffic security,
- SEO content strategy focused on Google, Discover, and generative AI,
- Netlinking and SEO authority development,
- Conversion optimization (CRO/UX) to turn traffic into customers,
- SEO performance monitoring and organic acquisition strategy management.
🛠 Mastered SEO Tools:
Screaming Frog SEO Spider, Google Search Console, Google Analytics (GA4), Semrush, Ahrefs, Oncrawl, Google Tag Manager.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Consultant SEO freelanceSEO ConsultantCONSULTING AND AUDITSSeptember 2025 - Today (11 months)Paris, FranceWith over 6 years of experience in technical and strategic SEO, I assist B2B and B2C companies, from startups to large corporations, in auditing, optimizing, and managing natural referencing strategies focused on performance and acquisition.I have conducted over 40 comprehensive SEO audits (log analysis, crawl, indexing, Core Web Vitals, architecture), optimized hundreds of pages, and designed content and netlinking strategies that have led to up to +326% organic clicks and +10% conversions in six months on B2B projects.As a freelance SEO consultant, I undertake high business impact missions: actionable technical and semantic SEO audits, on-page and off-page optimization, crawl and indexing improvement, ROI-oriented editorial strategy design, as well as the implementation of CRO and UX measures to convert traffic into leads and sales.My approach is centered on performance and data: each recommendation is prioritized based on its business impact, with precise KPI monitoring and a logic of continuous improvement.My goal is to make SEO and GEO (optimization for search engines and AI engines) a true lever for sustainable growth, by improving your visibility, developing qualified traffic, and maximizing your conversions.
- NP DigitalSEO Strategy and Global Search (Chat GPT, Gemini.. GEO)CONSULTING AND AUDITSSeptember 2024 - September 2025 (1 year)Paris, France
- Conducting technical and strategic audits (log analysis, crawl, Core Web Vitals, architecture) on sites from **50k to 2M+ pages**.
- Deployment of global SEO strategies: on-page optimization, site structure redesign, internal linking improvement, and complex migration management.
- Development of ROI-driven editorial plans (audit, optimization, content creation), generating an average of+120% organic trafficon reworked content.
- Implementation of high-performing netlinking campaigns, strengthening authority and key positions in SERPs.
- KPI analysis using GA4, Search Console, Ahrefs, SEMrush, and in-house dashboards to align SEO recommendations with business objectives.
- Continuous training via the NP Digital Academy: advanced technical SEO, advanced use of AI for content analysis and creation via Ubersuggest, and mastery of internal tools for large-scale monitoring and optimization.
- Client management in defining and prioritizing SEO actions, with a proactive and business value-oriented approach.
- Integration of UX & CRO actions: optimized calls-to-action, A/B tests, user journey improvements to convert traffic into leads and sales.
- Key Result:+326% SEO clicks and +10% conversions in 6 monthsfor a B2B client, through a combination of technical, content, and netlinking optimizations.
- SELECTRASEO Project Manager TelecommunicationsTELECOMMUNICATIONSAugust 2022 - February 2024 (1 year and 6 months)Madrid, Spain
- Writing and optimizing over150 SEO articlesin the Telecommunications sector (customer service, plans, special numbers...), applying best on-page optimization practices.
- Integrating content in HTML on the Drupal CMS and managing a portfolio of **500 URLs to optimize**.
- Implementing a structured internal linking system to strengthen the authority of strategic pages and improve navigation.
- Keyword research and prioritization using Ahrefs, competitive analysis, and monitoring their positioning.
- KPI monitoring (traffic, clicks, conversions) via Google Analytics, Search Console, and Zoho, with ROI-oriented business recommendations.
- UX & CRO optimization: creation and integration of call-to-actions, A/B testing, improvement of user journeys.
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Education
- Master's degree, Digital MarketingIPSSI2022Master's degree, Marketing Digital
- Professional Bachelor's Degree - E-CommerceUniversité Paris 82020Licence Professionnelle - E-Commerce, Commerce électronique