Arthur Ferrando

Mission — SEO Audit & Optimization of the Shopify site EcoWayve

Client: Nathanaël

The EcoWayve site had no prior SEO work. Nathanaël called on my services to lay solid foundations and build a sustainable referencing strategy.

Comprehensive Audit

The mission began with an in-depth audit covering three areas:

• Technical — identification of indexing barriers, site structure analysis, performance, crawlability

• Semantic — study of themes, keyword potential, and content opportunities

• Authority — analysis of the backlink profile and domain authority assessment

Technical Optimization

Based on this audit, we first addressed all technical issues specific to Shopify and the site: URL structure, meta tags, structured data, loading speed, technical linking, and indexing parameters. This step is essential to ensure that subsequent SEO actions produce their effects.

Restructuring & Content Optimization (in progress)

The mission continues with work on strategic pages: restructuring existing pages, enriching and optimizing content, working on internal linking, and creating new content targeting high-potential keywords.

Mission — WooCommerce to Shopify Migration & SEO Optimization

Following a WooCommerce → Shopify migration poorly executed by a previous provider, Noor called on my services to take over the entire project and correct the errors left in place.

Audit & Migration Correction

I started by conducting a comprehensive audit of the existing migration to identify all technical issues impacting natural referencing: missing or incorrect 301 redirects, poorly restructured URLs, faulty canonical tags, loss of data structure, and unmigrated content. Based on this audit, I implemented all necessary corrections to recover lost organic traffic and stabilize the site on search engines.

Skills Used

• Post-migration technical SEO audit

• Management of redirects and URL architecture

• Content and product data migration (WooCommerce → Shopify)

• Preservation of SEO capital during a CMS change

SEO Optimization in progress

Once the migration was clean, the mission extended to continuous site optimization: working on page structure, on-page optimization, and overall organic referencing performance.

Mission — Complete Redesign & SEO for Barong CBD

Client: Barong CBD

Results obtained in 1 year

•📈 Revenue multiplied by 5

•🔁 Conversion rate doubled thanks to UX/CRO redesign

•🔗 Domain Authority increased from 14 to 21 via netlinking strategy

Context

I intervened on an existing site with no prior SEO work or UX optimization. The mission covered the entire SEO spectrum, from technical redesign to content and authority strategy.

Initial Audit

The mission began with a comprehensive audit — technical, semantic, and authority — to establish a precise status and prioritize high-impact actions.

Complete Shopify Site Redesign

• Migration and complete redesign of the site on Shopify

• New menu transformed into a mega menu to improve navigation and internal linking

• Optimization of over 30 collections

• Optimization of product pages (tags, content, structured data)

Content Strategy

• Creation and optimization of blog articles targeting strategic keywords

• Work on internal linking to strengthen the authority of strategic pages

Netlinking Strategy

• Implementation of a link acquisition strategy

• Purchase of links on thematic sites to strengthen domain authority