Paul Lefort

Since 2020, I have been involved in performance-oriented SEO projects, primarily in e-commerce and high-stakes business sites.

My work consists of improving site visibility on Google by acting on all natural referencing levers: technical, semantic, structural, and popularity.

I have optimized several e-commerce sites to rank them for high-intent queries, by working in depth on:

👉 page architecture and structure

👉 semantics and content

👉 technical optimization

👉 internal linking and navigation logic

My approach is based on analysis, testing, and prioritization of high-impact actions. Every decision is based on concrete data (positions, traffic, indexing, performance) and on the observation of the real behavior of search engines.

I favor sustainable SEO strategies, adapted to the site's context, its CMS, and its market, rather than automated or generic methods.

✅ Technical, semantic, and competitive SEO audits

✅ Keyword research and selection with high business potential

✅ On-page optimization (tags, content, internal linking)

✅ Improvement of performance, indexing, and user experience

✅ Deployment of progressive and measurable SEO strategies

✅ Monitoring of positions, traffic, and conversions

Today, I support businesses, freelancers, and e-commerce owners in developing their visibility on Google, with a structured, measurable, and results-oriented approach.

I created and launched the e-commerce site Stoneandco, where I implemented the SEO foundations in the early months to ensure sustainable organic visibility and generate qualified traffic.

✅ Creation of the site structure optimized for referencing (page architecture, logical tree structure)

✅ Strategic keyword research and targeting for e-commerce

✅ Semantic optimization of product and category pages

✅ Writing and optimization of content to improve relevance and user experience

✅ Implementation of internal linking to facilitate indexing and SEO juice flow

✅ Technical optimization (loading time, HTML tags, URLs, mobile compatibility)

✅ Performance analysis via Google Analytics and Search Console to adjust actions

✅ Addition of the first backlinks

I created the Cendrier-France website and took charge of its natural referencing to develop its visibility and reach qualified customers before selling the site in 2024.

✅ Strategic keyword research and targeting for the ashtray market

✅ Semantic and editorial optimization of all product and category pages

✅ Implementation of the site structure and internal linking to maximize indexing

✅ Technical optimization: loading time, HTML tags, URLs, mobile compatibility

✅ Performance monitoring via Google Analytics and Search Console to adjust actions

✅ Reaching top 1 for the keyword “cendrier” before selling the site in 2024

This mission allowed me to validate my e-commerce SEO strategies in a competitive market, with concrete and measurable results, and to strengthen my expertise in creating high-performing websites optimized for Google.