Freelancer profile translated to English.
Back to original languageAbout Senda
Do you want to boost your advertising campaigns and maximize your ROI? With expertise in programmatic and social ads, I support companies in optimizing their digital acquisition strategy to generate qualified leads and scale their growth.
💡 Experience:
✔ +€8M in advertising budget managed in programmatic and social ads
✔ Campaigns for major clients: SNCF, Citroën, Mercedes, EDF, Crédit Agricole, Ministries...
✔ Increase in Reach by +476% and engagement by +29% in community management
✔ SEO Optimization: +53.54% traffic on a website
🎯 My expertise:
✅ Digital Acquisition & Programmatic Advertising (Display, Native, Video)
✅ Social Ads: Facebook Ads, TikTok Ads, LinkedIn Ads
✅ Campaign Optimization: KPI Analysis, CPC Reduction, ROAS Improvement
✅ Digital Strategy & SEO: Audit, Roadmap, Recommendations, Advanced Tracking
✅ Data & Performance: Google Analytics Tracking, Looker Studio, Segmentation & Retargeting
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Can work on-site
Aix-en-Provence (up to 50km)
Experience
- Altares - Dun and BradstreetTraffic Manager AcquisitionJanuary 2023 - Today (3 years and 5 months)Aix-en-Provence, FranceProgrammatic in an independent trading desk.- Trafficking of programmatic campaigns for major accounts: SNCF, Citroen, Mercedes, Ministries, EDF, Crédit Agricole, etc.- Reporting.- Optimization and recommendations.- Social media ads (Facebook + Tiktok)- Lead generation and requalification.
- institut catholique de toulouseDigital Communications ManagerSeptember 2021 - September 2021- Social media and community management: In 4 months, increase in Reach by 476% and engagement by 29%- Social media content production: Filming, editing, and retouching- Website management and content creation / SEO Optimization: Increase in website traffic by 53.54%- Reporting- SEO optimization- Event management
- pétrone parisDigital Project ManagerNovember 2021 - June 2022 (8 months)Toulouse, France- Organization and management of a team of 4 people- Audit (website / SEO / social media / UX, etc.)- Market research- Development of an adapted digital strategy- Recommendations:* Establishment of a keyword list to optimize SEA* Youtube Ads* Link building* Indexing* SEA: Ad groups* Display* Social media strategy* Whatsapp Business- Roadmap for the next 6 months- Budgeting- Regular meetings with the founders- Presentation of the project before a jury and the founders
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Education
- Master in Digital MarketingToulouse School Of Management2022Le parcours Marketing digital de TSM en alternance apporte aux diplômés une expertise en termes d'expérience utilisateur sur le web, acquisition de trafic, stratégie big data ou gestion et animation des réseaux sociaux. Cette formation permet de mieux comprendre le comportement des consommateurs, acheteurs et influenceurs sur internet grâce aux différentes techniques opérationnelles et aux outils du web marketing. A la fin du master, les étudiants seront capables de concevoir et développer une stratégie de marketing digital innovante dans un contexte d'entreprise avec un environnement en perpétuel changement.
Certifications
- Google Ads Certification for Search AdvertisingGoogle2022
- Inbound MarketingHubspot Marketing2022